Wednesday, October 30, 2019

Automobile Industry Research Paper Example | Topics and Well Written Essays - 2250 words

Automobile Industry - Research Paper Example Then Mr. Henry Ford came up with an idea of Car for Every one. With this idea he laid down the foundation of Ford Motor Company and start manufacturing cars at a large scale to reduce price, what we call mass production. New players also entered the market with different products than that of Ford like Mercedes, BMW, and GM. Automobile industry is facing immense competition these days which has shifted manufacturers' concern to reduce their cost. A right balance of input and outputs can give manufacturers the edge which will be helpful for them to increase their sales and their profit margins. All this happens due to the customers' better access to knowledge. These days the customers are better informed compared to the previous days therefore even the decision of an average customer is well informed. Along with being price conscious, customers are also after quality and fuel efficiency. The hiking prices of fuel have asked customers to look for a car with better mileage. The car markets are moving fast into globalization. One can find the best of BMW's car is being driven in India, the Mercedes in America and the Ford in United Arab Emirates. Hence the manufacturers are more looking for ways to have a centralized product research and development centre and manufacturing at lowest rates since the competi tion has enhanced due to globalization. Market Segmentation In terms of customers' buying practice, market can be divided into Fleet buyers, Business buyers and Private buyers. Fleet buyers are those buyers which buy cars in big numbers to further their business. They usually required cars which are low priced, good in fuel economy and can run smoothly for a considerable period of time without asking any major maintenance. They include hotels, cab companies, and car rental companies. Business buyers are those which buy cars to give their executives and employees. They require cars which match the designation of the person given the car. They usually go for moderately highly priced cars. Private Buyers buy cars for their personal use. Now depending upon their social class which they belong to, they have different choices of cars. Some buy low priced, durable cars from Toyota, Honda, GM and Ford while others may go for quality and performance and opt for BMW, Mercedes or Audi. There are some, like celebrities or people with big fortunes that buy cars as a status symbol and to show their taste for uniqueness. They usually go for Ferrari, Lamborghini, Bugatti, MayBach. Competitors' Analysis There are many players in the market striving to increase their size of pie. From America we have General Motors, Daimler Chrysler, and Ford Motor Co. From Japan we have Toyota and Honda. From Germany we have Mercedes, BMW and Audi and from Italy we have Lamborghini, Ferrari and Bugatti. But BMW faces a direct competition with Mercedes and Audi as they fall in the same class with respect to performance and price. 1. Mercedes Mercedes Benz is present in the industry in the form of a giant. Mercedes Benz is the major direct competitor to BMW just like Pepsi is for Coke. It is considered to be an established brand within the industry among many competitors and among customers. It has built great brand

Monday, October 28, 2019

Apple Case Study Essay Example for Free

Apple Case Study Essay Apple Inc. (previously Apple Computer, Inc. ) is an American multinational corporation that designs and markets consumer electronics, computer software and personal computers. Apple currently has 246 retail stores located in 44 states that employs over 27,000 retail employees. Apple also employs over 304,000 U. S. individuals from development to transportations. As of September 11, 2012, Apple is the largest publicly traded company ever. Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2008, 2009, 2010 and2011. This case study will not only highlight Apple’s strengths, it will also discuss its weaknesses and past failures that have laid the foundation to become one the most powerful companies in the world. As the story famously goes, â€Å"two Steves† started one of the biggest computer companies ever in a garage after quitting their day jobs. Steve Jobs worked at Atari, a computer and gaming company and Steve â€Å"Woz† Wozniak worked at Hewlett-Packard. A friend introduced the two seeing their mutual interest in electronics. Woz had built a computer in his spare time as a hobby. According to Charles Hill and Gareth Jones (2012), authors of Essentials of Strategic Management, â€Å"That is what people did in 1976,† (p. C13). Jobs realized that people might want to buy such a machine and persuaded Woz to set up a company to make and market it. Headquarters: Jobs’ garage in California. Thus Apple Computers was born. A total of 200 units were sold at a price of $666 each; the product rolled out on April Fool’s Day in 1976 at a local electronics store. The company went on to see great successes and some failures, and the two Steves are heralded as revolutionizing the personal computer industry. After improving on the garage computer, named Apple I, with better graphics, more data storage and a simpler looking machine, Apple introduced the Apple II in 1977. This personal computer that was user friendly to non-computer using consumers soon made the two twenty somethings into millionaires. Throughout the years, subsequent models that improved on the speed and design of the Apple II were released. With these improvements came additional products: software, external drives and printers, to name a few. By 1983, the Apple IIe was introduced, which would become Apple’s most popular and best-selling of all models. In the ‘80s and ‘90s, Apple computers became computing standard for elementary schools. By the time the Apple II line became defunct, more than 2 million Apple IIs had been sold and home computers were gaining popularity. Apple Computers also changed its name simply to Apple to reflect its diversity of products. During this general timeframe, Woz was piloting a plane that stalled and crashed; he suffered some memory loss. He returned to Apple sporadically throughout the ensuing years but formally ended his full-time association with the company in 1987. Two new engineers were brought on board for two new project ideas: Jeff Raskin for the Macintosh computer model and Bill Atkinson for the more business-oriented Lisa computer. The Macintosh became a success; the Lisa did not. In 1991 Apple continued to build on its founders’ guiding principle—that the individual, not the mainframe, should be at the center of the computing universe (â€Å"Silicon Valley,† 2012). The company introduced a portable Mac, which was the predecessor of the modern laptop. In 1993 it launched the Newton, a personal digital assistant which let consumers compute without sitting at a desk. The end of the 1990s brought yet another breakthrough Apple computer—the iMac, which touted power, ease of use and esthetics. The iPod, a digital music player and the iPhone, a phone with Internet capabilities, are two of Apple’s newest immensely popular products. Steve Jobs died of cancer in October of 2011 after working and leading on and off at Apple throughout the years; Woz is 62 and currently spends his time as a writer, speaker, researcher and philanthropist. Tim Cook is the current CEO of Apple. On August 20, Apple officially became the most valuable company in history in terms of market capitalization (â€Å"Forbes,† 2012). Heading into the final hour of trading on the NASDAQ, the stock had risen more than two percent, giving the company a market cap of over $620 billion with shared trading over $662 apiece. The reason—speculation over its newest product release—the iPhone 5. Identification of the company’s internal strengths and weaknesses Strengths: †¢Product development. Doesnt invent the market, but its products set high standards for the market †¢Design and utility. Sleek, not clunky. For instance, the desktop computer is part of the screen, not a separate box with wires; the iPhone has very few buttons and feels nice in the hand. Products are easy to use, almost intuitive †¢Marketing. Clever and takes advantages of peoples frustrations with other hardware †¢Brand name †¢ Globally recognized †¢Rapid growth and high profits †¢ Pioneer of innovative and high-tech quality products such as iPod, iPhone and iPad †¢Strong Research Development department (9% of sales devoted to RD) †¢ Having the control of both its own hardware and software †¢ Having had a visionary, charismatic and innovative CEO like Steve Jobs †¢ Apple retail store experience allowing customers to use and experience Apple’s products †¢ Having a large segment of loyal customers †¢Sales of add-on products Highlighting of its products as the world’s greenest line-up of notebooks Weaknesses: †¢Very proprietary and controlling. Wont open the operating system to outsiders to develop hardware to work with the products, keeping hardware sales to itself. While this keeps design control inside and up to standards, it has hurt wide adaptation of its hardware, especially computers, where it has a relatively small market share. Apple has veto power over Apps sold †¢ The death of Steve Jobs and the absence of his leadership will be a weakness for Apple as they find ways to match his innovation †¢Not shareholder-friendly. Has abused option granting in the past and refuses to pay a dividend despite a huge (and growing) cash level, no debt, and plentiful free cash flow †¢The battery life of the products are seen as weak †¢ Failure of two products; First Apple TV launch and Mac Mini †¢ Decision to restrict the iPhone to a single network †¢ The lack of QWERTY keyboard in products like iPad and iPhone †¢ Low market share in comparison with HP, Dell, Acer, Lenova and Toshiba †¢ Apple products are highly priced, so it is hard to suit their target market Opportunities: †¢Loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers. †¢Has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built in purchasing base. †¢Move into other computer or media product spaces that are not served well. Can continue to design the standard-setter for those spaces. †¢A new version of Apple TV could take advantage of todays more highly developed Web. Threats: †¢Big ideas are easy to copy. Microsoft copied the graphical user interface, and even Linux has a version. The touchscreen interface is being used in other phones (e. g. Android). Apps are being developed for other smart phones and devices. †¢High-priced products. Apple priced itself out of the personal computer market, and that remains a problem. Other smartphones that look and behave similarly to the iPhone are less expensive. †¢Google is moving into Apples smartphone space by giving away the operating system, and it has announced that it will also be moving into the TV space. Both companies are well-funded, so any battle between the two could be long and ugly. Nature of external environment surrounding the company The industry grows and changes at an alarming pace. Every day there are new products that flood the market. New technology changes cell phones, laptops and new products are advertised every week. The major companies in the industry are Apple, Acer, Dell, and ‘Hewlett Packard’. In order for new companies to break into this market, they need to have a high entry barrier as well as a differentiated strategy from the existing companies. There is also a high learning curve with the customers getting accustomed to the new products. The existing brand names make the entry barrier very difficult to break into. Apple seems to be financially stable and healthy with weaknesses and threats that Apple has overcome and conquered in its past. The strengths show Apple’s foundation built upon a long line of unique products and branding, powerful research and development along with commanding marketing gurus that make Apple the powerhouse it has become today. Financially, the financial papers seem to be responsible and accountable with much thought put into Apple’s strategy. According to YCharts (June 30, 2012), Apple’s current ratio is 1. 71, which is slightly above book value. When you have a current ratio of 1, it means that your current assets are exactly the same as your current liabilities. â€Å"The current ratio measures a companys ability to pay short-term debts and other current liabilities by comparing current assets to current liabilities† (YCharts, 2007-2012, para. 1). Apple’s gross profit margin (sales-cost of goods sold/revenue) is 42. 81%, gross profit margin represents the percentage of each dollar of a companys revenue that is available to cover fixed costs after paying for the goods or services that were sold. With Apple seizing new opportunities every day, Apple will continue to dominate its markets for a long time to come and will remain fiscally responsible while continuing to make large profits, making it a wise decision to invest in the Apple organization. SWOT analysis It cannot be debated that Apple has many strengths. They should not, however, become complacent with their success and in order to maintain its competitive advantage, the company must constantly evaluate their internal and external operations and address its weaknesses and threats, as well as assess its strengths and use them appropriately. One of Apple’s current strengths is its brand recognition and strong brand image. Apple has effectively used this strength through product development. As Apple took the market by storm and was gaining momentum, it expanded its product offering. With each new product such as the iPhone and the iPad, consumers expected the same quality and ease of use as Apple’s preceding products as they had already established that position in the consumer mind. Apple also has an enviable position in the market place and in the minds of the financial world. Apple’s robust financial performance is strength as the growth in capital allows for continued growth. While reviewing the strengths, one must also consider the weaknesses. For example, Apple’s weaknesses can be demonstrated with the release of the iPhone 4 and the concerns over the antenna on the product and how it could affect the performance of the device. Product recalls can result in a damaged image and reputation which will affect sales. Recalls also result in warranty and other expenses. It is clear that Apple views the iPhone as a major opportunity. The iPhone leads the company in percentage of sales, and with he new release of the 4s, combined with additional service providers supporting the device, will continue to do so. The expanding tablet market and demand for mobile technology also makes the iPad market a big opportunity for Apple. Expanding in international markets is also a big opportunity for Apple. Despite its strengths and opportunities, Apple faces many threats. One major threat to the company’s iPhone growth is the rising popularity of Google’s Android. Critics and users alike have stated that the Android is comparable, if not superior, to the iPhone technology. This fierce competitor is sure to affect Apple’s market share. In conclusion, an overview of Apple’s SWOT allows us to break down current strengths, as well as weaknesses, opportunities and threats. This allows us to further analyze the company as a whole and is imperative when devising a corporate strategy. The kind of corporate level strategy the company is pursuing Apple’s corporate strategy is to focus on making the industries’ best products. They are a company that focuses on innovation, and also improvements on their existing products. They use the focused differentiation strategy, by making products that are exclusive, and fairly expensive. Not everyone can afford an Apple product. They focus on aligning their business strategy and their marketing strategy with product development. This is something that they do much better than their competitors, and this is a huge advantage for them. Apples target market is people who are willing to pay more for products with better user experience, people who like to have fun with technology, music enthusiasts and people who work with media and design professionals. They have done a good job by finding out which customer needs to satisfy. They have found out that these customers want a nice, beautiful and simple design and user input, and they have focused on programs that help photograph and edit both pictures and videos, as well as good music programs to both listen to and make music. To make these programs, they have to have to focus on innovation, and have programmers and designers that can make programs like thisthat are easy to use, beautiful to look at, and do what you expect them to do. The nature of the company’s business-level strategy Apple’s fundamental business model has not changed since it first began business in the late 1980s. Apple’s organizational strategy â€Å"think different† is to control the development and design of the hardware and software for all of its products. The company is focused on providing innovative products and solutions to consumers. Apple has a simple strategy of providing customers with the best products and experiences possible. Another strategy is offering exclusiveness of their products to certain providers and companies. This not only builds a strong working relationship, but also builds a strong want by consumers for Apple products. I think the most important strategy is their branding strategy. This includes making new products that supports a â€Å"digital hub† strategy. This is a concept where the products that Apple produces will function as a hub for digital devices such digital cameras, cell phones, etc. Apple focuses on the lifestyle of the customer which includes imagination, hopes, dreams, and many more attributes. They are committed to the customer (Apples branding strategy, 2011). Mission Statement Apple mission statement is as follows, â€Å"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices (Investor relations, 2011). † Steve Jobs stated that Apple’s â€Å"core value that the company believes, is people with passion can change the world for the better. † He stressed that value at its core is something that should never change despite the world changing around it. The company’s structure and control systems and how they match its strategy Apple’s first product, the Apple I, was vastly different from the Apple products of today. This first handmade computer kit was constructed by Apple co-founder Steve Wozniak. It lacked a graphic user interface (GUI), and buyers had to add their own keyboard and display. Co-founder Steve Jobs convinced Wozniak that it could be sold as a commercial product. In 1976 the Apple I was unveiled at the Home Brew Computer Club and put on sale for $666. 66. Jobs and Wozniak continued to create innovative products. Soon their new company, Apple Computer Inc. , had surpassed $1 million in sales. However, the mid-1980s saw some difficult times for Apple. In 1983 the company introduced the Apple Lisa for $10,000. The product flopped. In 1985 Steve Jobs was ousted after internal conflicts with the Apple CEO. Its computer products the Mac I and the Newton were not successful, and the company underwent several CEO changes. With declining stock prices, the future of Apple was in jeopardy. Steve Jobs returned to Apple in 1997 to try and save the struggling company. The return of Jobs introduced a new era for Apple. Jobs immediately began to change the company’s corporate culture. Before Jobs’ return, employees were more open about Apple projects. After he returned, Jobs instituted a â€Å"closed door† policy. Today Apple continues to remain vigilant in protecting its technology and ensuring that information remains proprietary. Jobs also created a more flattened organizational structure; rather than go through layers of management to address employees, he addressed them directly. Perhaps one of the most noticeable changes, however, was Apple’s expansion into new product lines within the electronics industry. In 2001 Apple launched the iPod—a portable music player that forever changed the music industry. The company also introduced iTunes, a type of â€Å"jukebox† software that allowed users to upload songs from CDs onto their Macs and then organize and manage their personalized song libraries. Two years later Apple introduced the iTunes Store, in which users could download millions of their favorite songs for $0. 99 each online. In 2007 Jobs announced that Apple Computer, Inc. would be re-named Apple Inc. This signified that Apple was no longer just a computer manufacturer but also a driver in consumer electronics. Some saw this as a shift away from computers toward consumer electronics such as Apple TV, iPods, iTunes, iPhones, and iPads. However, it may be more accurate to say that Apple is reinventing computers. With the introduction of tablet computers such as the iPad, Apple has begun to take market share away from its top competitors in the computer industry. Sales of desktops, laptops, and netbooks began to decline after tablet computers were introduced. Analysts believe that tablet computers will continue to grow at a rapid rate. Apple’s transition from a computer to a consumer electronics company is unprecedented—and hard to replicate. Although many can only speculate about why Apple succeeded so well, they tend to credit Steve Jobs’ remarkable leadership abilities, Apple’s highly skilled employees, and its strong corporate culture. Conclusion Today, Apple continues to lead the industry with their outstanding and ‘ award winning’ products and services. Apple is also credited with leading the digital media revolution with their iPod portable music and video players and iTunes online media store, creating the first sustainable music-downloading business model in history (Gershon, 2009, p. 367). The company has also entered the mobile phone industry with an altogether different business strategy known as† value innovation† with the iPhone. Value innovation focuses on making the competition irrelevant by opening up new and untapped markets, creating a leap in value for consumers. The iPhone is yet another product that has changed the way the industry defines new product standards and possibilities. With growing demand for high-quality, powerful, user-friendly, and cost effective products, Apple is undoubtedly the leader in terms of bringing these ideas to life. The company realizes that rather than publicly announcing product development plans years in advance, products are better received with an â€Å"awe† response if they are simply released when they’re finished as opposed to providing â€Å"beta† or â€Å"demo† versions to the public. This is an excellent strategy when the goal is to keep consumers eager for the latest products and asking, â€Å"What could they possibly improve next? †

Saturday, October 26, 2019

Physician-Assisted Suicide Essay - I Want to Die -- Euthanasia Physici

Death and dying are a natural part of our lives. Not a day goes by that we do not take the chance of being run over by a car while running, being stabbed in a robbery, or being poisoned by bacteria in our food. In all of these cases, we have very little choice in deciding our fate. But what about those cases when we can do something to affect the dying process? What if we can decide whether we wish to live or die? For most of us, that is still uncharted territory, and just the thought of it chills us to the bone. Euthanasia is one such opportunity where a person can affect the dying process. It is not, as many people believe, a case of a physician killing a patient, but instead, a case where a patient who is facing a prolonged, painful, and, finally, terminal illness can make a conscious and reasoned choice to end his or her suffering early and in a dignified manner. It is the purpose of this paper to prove to you that euthanasia in the form of physician-assisted suicide (PAS) should be legalized. That a person facing a terminal illness should have the opportunity, and the right, to choose to die in a dignified manner when faced with a prolonged and terminal illness. That a physician should not be restrained in committing an act which might be in the best interest of a patient. And that if legalized, it would be possible to protect the patient's interests through regulation, and in effect, make euthanasia a perfectly safe choice for a patient. One of the reasons that the idea of euthanasia antagonizes people is that the mere thought of the word brings to mind pictures of WWII Nazi atrocities. There is a big difference, however, between what Nazi Germany considered euthanasia, and what proponents today con... ...however, we do not address these issues soon and attempt to solve them collectively, there will be a greater chance of something going wrong . Works Cited A Model State Act to Authorize and Regulate Physician-Assisted Suicide. http://www.efn.org/~ergo/mdlact.shtml 2 June 2007. Alcorn, Gay. "First Assisted Suicide Under Euthanasia Law." Sydney Morning Herald. 26 Sep. 1996. 2 June 2007. Helme, Tim. Proposals for a Euthanasia Procedure. http://www.islandnet.com/~deathnet/ergo.htm 28 Apr. 2007. Hoefler, James M. Deathright: Culture, Medicine, Politics, and Their Right to Die. With Brian E. Kamoie. U.S.: Westview, 2004. Misbin, Robert I., et al. "Physician Responsibility for Euthanasia." Euthanasia: The Good of the Patient, the Good of Society. Frederick: University Publishing Group, 2002.

Thursday, October 24, 2019

Is a soliloquy a good way for us to know what is going on in a characters head? Essay

This essay will discuss soliloquies and how they are used. I want to show that a soliloquy is a good way to show us what is going on in the characters head, it gives us an insight into the characters mind and thoughts, and helps us identify the type of mind and character we are looking at. In this essay I will be referring to various Shakespearian plays, the main play I will be referring to is Macbeth. Macbeth is about a Scottish king who is corrupted by three witches. It is about dreams, beliefs, actions and consequences. I will be looking at what a soliloquy is and the way Shakespeare has used the soliloquies in Macbeth. I also want to look at the use of Shakespearean language and Imagery in Macbeth. Soliloquies are often used in Shakespeare’s plays. A soliloquy is when a character voices their thoughts when alone on stage. I have studied three different soliloquies from the play Macbeth. The first is taken from Act 1, scene V. The second soliloquy is taken from Act 1, scene VII. And the last soliloquy is taken from Act 2, scene I. These examples of the soliloquies we have used allow us to see what state of mind the character is in at certain parts of the play, also I think it allows us to see what type of person the character really is and understand them better. The first soliloquy is used as Duncan arrives at Macbeth’s castle, Lady Macbeth has already decided by this point that the only way Macbeth can become king of Scotland is if they kill Duncan. The soliloquy is her preparing herself for what she is about to do and also asking the spirits to give her the strength to do it. â€Å"The raven himself is hoarse That croaks the fatal entrance of Duncan Under my battlements. Come, you spirits Tha tends on mortal thoughts, unsex me here, And fil me from the crown to the toe top-full Of direst cruelty! Make thick my blood, Stop up th’ access and passage to remorse†¦Ã¢â‚¬  Act 1, Scene V In the opening lines of the soliloquy you can already see that Lady Macbeth is a strong-minded woman but believes that men are stronger than women and in order to complete her task she must be as strong as a man. Evidence for this is the lines ‘Come, you spirits Tha tends on mortal thoughts, unsex me here,’ Lady Macbeth is calling on the spirits to turn her into a man and make her strong. However I believe that Lady Macbeth was stronger and more determined than Macbeth. There is evidence in the other two soliloquies that Macbeth is in two minds about murdering Duncan. â€Å"†¦This even-handed justice Commends th’ingrediants of our poison’d chalice To our own lips. He’s here in double trust First as I am his kinsman and his subject, Strong both against the deed; and then as his host, Who should against his murderer shut the door, Not bear the knife myself†¦that his virtues Will plead like angels, trumpet tongu’d , against The deep damnation of his taking off†¦Ã¢â‚¬  Act 1, scene VII † †¦I go, and it is done: the bell invites me. Hear it not, Duncan, for it is knell That summons thee to Heaven, or to Hell† Act 2, scene I These examples show just how unstable the mind of Macbeth is. In Act 1, scene VII Macbeth is talking about how Duncan trusts him and how he should protect Duncan from harm, not be the one who kills him! This is shown in the lines ‘He’s here in double trust’ and ‘Who should against his murderer shut the door, Not bear the knife myself ‘. However in Act 2, scene I Macbeth is prepared to go through with the deed, no matter what the consequences are. From the soliloquies you can also see what the character is like. It is in my opinion that Macbeth is compassionate to his friend and does not want to hurt him, however he is also over come with greed. He wants the wealth and power that comes with being king and will, perhaps, do anything to get it if prompted. These two views make his mind unstable and weak so that it can be manipulated by Lady Macbeth. I believe that lady Macbeth is an evil woman who will do anything to get what she wants. An example of this is part of a conversation that Lady Macbeth had with Macbeth when she thinks that he will not kill Duncan â€Å"I have given suck, and know How tender ‘t is to love the babe that milks me: I would, while it was smiling in my face, Have plucked the nipple from his boneless gums, And dash’d the brains out, had I so sworn as you Have done to this.† Act 1, Scene VII What she is saying in this quote is that she would take a baby that was feeding from her and kill it in the most horrific way if Macbeth wanted her to. I think only a truly evil woman can say this and mean it, only an evil woman would kill her baby. Shakespeare used various images through out this play. Both in Lady Macbeth’s soliloquy and Macbeth’s soliloquies there are strong witchcraft, nature and baby images. I think the strongest images in the soliloquies are the baby images. I believe that these worked the best because people generally have strong feelings no babies, especially if the baby is being harmed in some way. A baby can also be used as a symbol of innocence; a child looks at the world with innocence in their eyes. It is in my opinion that Shakespeare used the images of a baby for several reasons. The first reason is to get the audience emotionally involved in the play, if they see an image of a baby being hurt then they are going to dislike that particular character, however if the image is a good image of a baby then the audience are less likely to dislike that character. And the second way is to show the differences and similarities between Macbeth and Lady Macbeth. When Macbeth uses an image of a baby it is filled with compassion and love, however when Lady Macbeth uses the image of babies it is filled with greed and cruelty. I believe this because of certain lines used through out the soliloquies. In Act 1, Scene VII Macbeth quotes ‘And Pity, like a newborn babe,’ Macbeth uses a baby as a symbol of innocence to gain pity from the audience. In Act 1, Scene VII Lady Macbeth tells Macbeth ‘I have given suck, and know how tender’t is to love the babe that milks me: I would, while it was smiling in my face, Have plucked my nipple from his boneless gums, And dash’d the brains out,’ This is filled with hatred which she is using to pressurise Macbeth into killing Duncan. It also shows that they think in similar ways even though they have different views. As Shakespeare was writing for an English audience Macbeth is very pro English, anti Scottish. It is a Scottish thane, who is easily corrupted by promises of power and fortune who becomes King and it is an English army, which over throws the evil Scottish king and restores peace throughout the land. I believe that soliloquies are a good way to know what is going on in a characters head. It allows us to know what they are thinking and feeling through out the play. With out soliloquies we would have to rely on facial expressions to know what the character is thinking. If we did this then I believe that plays and theatre would not be as popular as they are and the works of Shakespeare such as Twelfth night, Romeo and Juliet, Midsummer’s night dream and Hamlet would never have become the classics that they are.

Wednesday, October 23, 2019

Critical Reflection

Reflection is one of the most important parts of any forms of learning, and is a great tool to be used to allow for greater learning. Reflection whether being a student at primary school, a university student or a member of the workforce has an effect on constructing knowledge about a person and the world around them. It is a vital part of any learning experience and will form the backbone in the transformation from study to application in a field. Reflection can be defined as ‘taking a look back’ on experiences in most contexts, and looking back at the experience analysing and learning from it so therefore ‘constructing the knowledge’ and making the person more knowledgeable and informed. Critical Reflection is â€Å"the process of analysing, reconsidering and questioning experiences within a broad context of issues (e. g. , issues related to social justice, curriculum development, learning theories, politics, culture, or use of technology). [(Wertenbroch & Nabeth, 2000)] People learn by engaging in experiences that allow them utilise their senses and interact with a subject matter. In addition to this interaction, reflection allows for one to link a recent experience with an interrelated mental experience which allows for the development of ‘higher order thinking skills’. [Dewey (1933)] Many philosophers consider Dewey the contemporary inventor of reflection, as most of his ideas stem f rom those of many famous philosophers from the likes of Aristotle, Confucius and Plato.  Read also Critical appreciation of the poem â€Å"Old Ladies’ Home†. Critical Reflection In an article by Jack Mezirow (‘How Critical Reflection triggers Transformative Learning’) he states that â€Å"Critical reflection involves a critique of the presuppositions on which our beliefs have been built. Learning may be defined as ‘the process of making a new or revised interpretation of the meaning of an experience, which guides subsequent understanding, appreciation and action’. He implies by this statement that not just having an experience will somebody just learn from that but also reflecting on the experience and appreciating and understanding the experience in order to reap the full benefits of learning it. (Murray, Kujundzic, 2005) define four activities that are central to critical reflection. These are oâ€Å"Assumption analysis† – This is step number one and involves a person to think in such a way that it challenges how they perceive certain cultural and social values and practices in order to see here impact on their daily lives oâ€Å"Contextual awareness† – Which highlights the social and personal significance of historic and cultural contexts. oâ€Å"Imaginative speculation† – Thinking of other ways to go about usual practices to challenge the current ways of knowledge. oâ€Å"Reflective scepticism† – The interaction of all of the three above mentioned activities, and the ability to think about the subject at hand in order to determine an action or viability of a matter.

Tuesday, October 22, 2019

The Masque of the Red Death Room meanings

The Masque of the Red Death Room meanings Free Online Research Papers â€Å"The Masque of the Red Death† By Edgar Allen Poe is a story with so many meanings. Not only is this short story written by an amazing writer. Poe uses many literary elements such as very descriptive settings, and a very eerie tone. His setting is an age when the â€Å"Red Death† is taking over the country. There is a Prince Prospero, who invites all of his friends to come and live lavishly in his castle-like abbey, and him and his friends live lavishly for several months, avoiding the â€Å"Red Death†. The imagery Poe uses to describe the disease is incredible. Here is a description of the symptoms, as Poe show them, â€Å"There were sharp pains, and sudden dizziness, ant then profuse bleeding at the pores with dissolution, the scarlet stains upon the body and especially the face of the victim were the pest ban which shut him out from the aid and from the sympathy of his fellow men. And the whole seizure, progress, and termination of the disease were inci dents of half an hour.† Imagery this vivid makes one feel as if they are watching someone o through the experience. This all helps the tone of the story as being a very eerie and horrific tone. All of these things are used to support eh allegorical meaning as well as the theme of Poe’s â€Å"The Masque of the Red Death†. The number seven is used in this story as a reference to the seven deadly sins. This use of the number seven is displayed in the seven rooms that Prince Prospero has in his â€Å"castle† each room was a different color, one was black and red, another room was purple, violet, green, blue, orange, and white. The rooms all of the guests went into except for the seventh, the black and red room. These colors represent two things, the times of day and with them their corresponding stages of life. The first room, the blue room, represents the freshness of a new day or birth. The second room; the purple room represents being a baby. The green room represents midday, when the sun is shining and the grass is green and when you are growing in life. The fourth room, orange represents the sun being up just hanging out. The fifth room, the white room represents midday when the sun is highest and blinding and your life is midway through. The sixth room, violet represents violet, as the s un starts to set, and the last room, the black and red room represents death as life ends. In each room there is also a torch when everyone dies at the end of the story all of the torches go out, showing how they all symbolized life, and then death. As well as in the black room there was an ebony clock described, as, â€Å"in this apartment, also there stood against the western wall a gigantic clock of ebony Its pendulum swung to and fro with a dull, heavy, monotonous clang; and when minute hand made the circuit of the face, and the hour was to be stricken, there came from the brazen lungs of the clock a sound which was clear and loud and deep and exceedingly musical, but of such a peculiar a note and emphasis that, at each lapse of an hour, the musicians of the orchestra were constrained to pause momentarily in their performance to hearken to the sound; and thus the waltzers perforce ceased their evolutions; and there was a brief disconcert of the whole gay company.† This c lock symbolized the death to come to all of the peoples at the party. This was shown in the end of the story when said, â€Å"And the life of the ebony clock went out with that of the last of the gay. And the flames of the tripods expired.† Some of the above things that show the allegorical meanings of Edgar Allen Poe’s â€Å"The Masque of the Red Death,† are just a few key things in the story out of many more things that have multiple meanings. Poe wrote an amazing story with so much meaning packed into only a few pages. His imagery and settings make one feel as if they are inside this little short story with so many meanings. Research Papers on The Masque of the Red Death Room meaningsHarry Potter and the Deathly Hallows EssayMind TravelPersonal Experience with Teen PregnancyNever Been Kicked Out of a Place This Nice19 Century Society: A Deeply Divided EraCapital PunishmentWhere Wild and West MeetHonest Iagos Truth through DeceptionAnalysis Of A Cosmetics AdvertisementHip-Hop is Art

Monday, October 21, 2019

Essay on Morality and Ethics in Corporate World (Sample)

Essay on Morality and Ethics in Corporate World (Sample) Essay on Morality and Ethics in Corporate World In the corporate world, there is a large group of people who are hired to perform their skills and responsibilities as employees and investors. There are rules and policies that are indicated from the contract that has been drafted and applied by the corporate world in order to ensure that the quality of ethical responsibilities is followed. Discipline is important in the corporate world because it values the trust and the dignity of every employee to ensure that their services and product campaign are essential to value the cooperation of the target markets. In this case, it enhances the credibility of each employee to essential render their service efficiently and accurately to prevent any conflicting interests that might challenge the productivity of the corporate world. The principle of morality in the corporate world is valued by the influence of a firm leadership application; it is valued by managers and a head of a company. The reason behind is that leaders have the authority to apply their styles towards their employees to prevent any risks or hazards caused by ineffective skill management to a certain function or operation. During training, moral values are always insinuated by the training officers of the company because every employee should be responsible with their actions when rendering their service to the operating institution. As a result, the influence of an effective management procedure enhances the credibility of the institution to improve its values and trust with their target markets to establish an efficient way of promoting their professionalism. In the corporate world, the value of personal and professional ethics plays an important role to promote the essentials of morality towards other stakeholders. A productive corporate world is sustained by an effective and aggressive leader by leading change to the stakeholders to move in an upward trend, indicating an improvement with the assets and investments of the company. It is a strategic campaign to bolster the fundamentals of the company’s marketing values and interest. The result of having an effective leadership moves the company forward by means of generating an increased revenue status that improves credibility in the corporate world. This means that having an effective leadership generates a positive change within the corporate structure of the company. Respecting the house rules as well as the provisions provided by either national or international regulating agencies engages in a harmonious corporate structure to protect and safeguard that interest of the public. The ethical consideration of the corporate world is adapting to diversity applicable towards employees and consumers. In the corporate world, basic human rights are always waived to all stakeholders because it values the integrity of every human being while transacting and rendering the services of the institution. This involves respecting the race, the gender, sexual orientation, ethnicity, social class, educational attainment, and age. In this case, the corporate world values the integrity of every individual by means of preventing actions against racism, hate speech, and discrimination of any actions made by its employees or a company. Respecting the rights of anyone is a major goal of the corporate world to sustain and implement its morality and ethical values. At the end of the day, a company influences the interest as well as productivity by means of engaging in a humane way of operating the company to both local and international markets (Churchland, 2011). Reference Churchland, Patricia Smith (2011).  Braintrust: What Neuroscience Tells Us About Morality. Princeton University Press. pp.  7–9.  ISBN  978-0-691-13703-2.

Sunday, October 20, 2019

The History of Elevators From Top to Bottom

The History of Elevators From Top to Bottom By definition, an elevator is a platform or an enclosure raised and lowered in a vertical shaft to transport people and freight. The shaft contains the operating equipment, motor, cables, and accessories. Primitive elevators were in use as early as the third century B.C.E. and were  operated by human, animal, or water wheel power. In 1743, a counter-weighted, man-powered personal elevator was built for King Louis XV, connecting his apartment in Versailles with that of his mistress, Madame de Chà ¢teauroux, whose quarters were one floor above his own. 19th Century Elevators From about the middle of the 19th century, elevators were powered, often steam-operated,  and were used for transporting materials in factories, mines, and warehouses. In 1823, two architects named Burton and Homer built an ascending room, as they called it. This crude elevator was used to lift paying tourists to a platform for a panoramic view of London. In 1835, architects Frost and Stuart built the Teagle, a belt-driven, counter-weighted and steam-driven lift was developed in England. In 1846, Sir William Armstrong introduced the hydraulic crane and by the early 1870s, hydraulic machines began to replace the steam-powered elevator. The hydraulic elevator is supported by a heavy piston, moving in a cylinder and is operated by the water (or oil) pressure produced by pumps. The Elevator Brakes of Elisha Otis In 1852, American inventor Elisha Otis moved to Yonkers, New York  to work for the bedstead firm of Maize Burns. It was the owner of the company, Josiah Maize, that inspired Otis to start designing elevators.  Maize needed a new hoisting device to lift heavy equipment to the upper floor of his factory. In 1853, Otis demonstrated a freight elevator equipped with a safety device to prevent falling in case a supporting cable broke. This increased public confidence in such devices. In 1853, Otis established a company for manufacturing elevators and patented a steam elevator. For Josiah Maize, Otis invented something he called an  Improvement in Hoisting Apparatus Elevator Brake and demonstrated his new invention to the public  at the Crystal Palace Exposition in New York  in 1854. During the demonstration, Otis hoisted the elevator car to the top of the building and  then deliberately cut the elevator hoisting cables. However, instead of crashing, the elevator car was stopped because of the brakes that Otis had invented. While Otis did not actually invent the first elevator, his brakes, used in modern elevators, made skyscrapers a practical reality. In 1857, Otis and the Otis Elevator Company began manufacturing passenger elevators. A steam-powered passenger elevator was installed by the Otis Brothers in a five-story department store owned by E.W.  Haughtwhat Company of Manhattan. It was the worlds first public elevator. Elisha Otis Biography Elisha Otis was born on Aug. 3, 1811, in Halifax, Vermont, the youngest of six children. At the age of twenty, Otis moved to Troy, New York and worked as a wagon driver. In 1834, he married Susan A. Houghton and had two sons with her. Unfortunately, his wife died, leaving Otis a young widower with two small children.In 1845, Otis moved to Albany, New York after marrying his second wife, Elizabeth A. Boyd. Otis found a job as a master mechanic making bedsteads for Otis Tingley Company. It was here that Otis first began inventing. Among his first inventions were a railway safety brake, rail turners for speeding the making of rails for four-poster beds and the improved turbine wheel.Otis died of diphtheria on April 8th, 1861 in Yonkers, New York. Electric Elevators Electric elevators came into  use toward the end of the 19th century. The first one was built by the German inventor Werner von Siemens in 1880. Black inventor, Alexander Miles patented an electric elevator (U.S. pat#371,207) on Oct. 11, 1887.

Saturday, October 19, 2019

Accounting for Strategic Decision-Making Essay Example | Topics and Well Written Essays - 500 words

Accounting for Strategic Decision-Making - Essay Example First, the research paper has used multiple methods, which are combined together such as the four methodological approaches. This gives better results to the report. Secondly, the paper raises the issue of supply management area, which often concerns the implementation steps to facilitate concurrent engineering, which is not raised nor discussed in the previous accounting literatures. Third, â€Å"the allocation of target costs to the detailed component level should be performed by multidisciplinary teams in the U.S based target costing compared to the previous research on the target costing practices of the Asians firms† (Ellram 15). This stresses that target costing allocation is an individual duty. Fourth, all teams work together in U.S based target costing to resolve tensions that are created by the market pressures in conjunction with the supplier to achieve the target cost. Fifth, it illustrates that U.S target costing has very close working relationship between the supp ly management and design engineering. This impacts directly on a product or service’s capacity to meet their target costs. This relationship is absent in other targets costing such as the Asians. Sixth, the paper discusses how the target selling price can be established through customer negotiations which are not addressed in the previous target costing research. Lastly, it shows that the supply in U.S costing method plays a major role in product development which is not clearly stated in other costing methods. On the other hand, on weaknesses, it fails to discuss what affects the products success in U.S target costing method, whether it is the products higher prices or the markets readiness. It has also not specified the theoretical target costing time frame for each of the steps in the implementation process. Another weakness is that it shows the same way of determining the product cost which is just the same with

Friday, October 18, 2019

Contrast and compare the psychological theories of Jung and Freud Essay

Contrast and compare the psychological theories of Jung and Freud. Discuss some implications of their theoretical and therapeutic differences - Essay Example As seen in the research conducted by Schimmel (2013, pp. 61-77), Sigmund Freud was of the opinion that the mind comprise of three levels that control the human. The first level is the unconscious mind, second the preconscious mind and lastly the unconscious mind. For the case of the Psychoanalytic theory, focus is mostly put on the unconscious mind. In the work of Schimmel (2013, pp. 61-77), the unconscious mind entails feelings and thoughts such as sexual feelings, uninvited thoughts, events as well as the experiences that are in contrary with the conscious mind. In the thought of Freud, personality development solely relied on the unconscious motivations of the self (Rycroft, 1995, pp. 38-52). Freud also noted that the mind contains, the id, ego and the super ego (Schimmel, 2013, pp. 61-77). The id seeks to attain pleasure and will not stop until it attains its immediate satisfaction. In the event that the id does not get satisfied, it automatically turns aggressive. The ego tries to fulfil the desires of the id. This explains that the ego works under pressure from id to meet its needs if long term satisfaction has to be attained. The facilitation of the needs between the desires of id and ego reduces the chances of aggression and chaos resulting (Schimmel, 2013, pp. 61-77). Lastly, the super ego is a conscious part of the mind that represents the expected norms and values of the society. Schimmel (2013, pp. 61-77) writes that the superego determines what is factual and what is real; thus, determine how a person ought to behave in the society. Simply put, the superego determines what is right and what is not in the society more so as prescribed by one’s parents as well as the environment. It is through the superego that persons determine if they are right or wrong. In the long run, individuals end up appreciating themselves or even becoming guilty of their actions. The function of the superego is indeed a contrary of the id and the ego

Global Warming Speech or Presentation Example | Topics and Well Written Essays - 2500 words

Global Warming - Speech or Presentation Example Our Earth is a finely balanced miracle of nature. Changes in one area create a ripple effect which touches each of us. Glacier thaws increase sea levels. Warming directly impacts weather patterns which affects every facet of nature: plant growth, species survival, and water resources to name a few. I would rather say there are many here who would still think global warming will not affect them much. Take a moment and consider what it would be like to walk outside and not hear a songbird singing or on a larger scale think about turning on your tap to get a drink of water and there is none or going to the grocery store only to find shortages of staples because of drought. Today I want to speak with you about Global Warming by first explaining briefly what it is, how it is measured and what affect it has upon our world. We'll briefly discuss how the earth's temperature and other weather conditions have been negatively impacted by the effects of global warming. And at last, I will explain simple steps we can all take to reduce the effects of Global Warming. In order to understand the magnitude of the problems associated with Global Warming, we first need to understand exactly what it is. According to the Environment Protection Agency (EPA) Global Warming is "an average increase in the temperature of the atmosphere near the Earth's surface and in the troposphere, which can contribute to changes in global climate patterns" (EPA, 2007, 1). Warming of the earth occurs naturally through reflection back to earth from the sun's rays by natural greenhouse gases in the atmosphere. Without these gases the surface of the earth would not be able to sustain life as we know it now. The most recognizable greenhouse gas is Carbon Dioxide (CO2) which often is associated merely with car emissions. This however is not entirely true. CO2 is a naturally occurring greenhouse gas. The problem lies when we introduce manmade greenhouse gases into the atmosphere disrupting the natural balance and quantity of these gases. I don't want this to become a science lecture so we will not go into further detail about the types of gases. Rather, we need to examine the causes and quantities of these increased levels and the impact they have on our planet. During the 20th century we have made remarkable technological advances which have improved our way of living. However, these advances have not come without a price. Since 1900 the surface temperature of Earth has risen by approximately 1.4 degrees Fahrenheit. Additionally, since we have been recording weather data it has been documented that the warmest global temperature averages are increasing. The hottest averages have occurred within the last 15 years. The highest temperatures averages recorded occurred in 1998 and 2005, respectively. Further, the United States while only accounting for five percent of the world population is responsible for production of 25% of the manmade greenhouse gas emissions (EPA, 2007, 1). The impact of global warming is already being felt worldwide. Glaciers melt, reduction of the permafrost in the artic and Antarctica regions have already been documented. This melt has resulted in rising sea levels. Additionally, because of these climatic changes brought on by global warming we are experiencing a redistribution of wildlife including plants and animals. As we all have noted there has been a

Thursday, October 17, 2019

Should the Outside World Intervene to Help the Victims of Violence In Research Paper

Should the Outside World Intervene to Help the Victims of Violence In Syria - Research Paper Example This report declsres that in Assad’s absence the major players who can decide Syria’s fate will be divided along sectarian lines. Iran with the Shiite majority and the rebels with a Sunni majority are already at clashes over the deep sectarian divide. But the overall opinion is that Assad has to go because his regime will not be able to hang in for very long. This paper makes a conclusion that the international discourse regarding whether or whether not outside intervention will actually be beneficial for Syria is an ongoing debate that has garnered varying opinions of people who are against it and people who propagate the move. Based upon the secondary research on the topic it seems that for Syria, the better option is to go with outside intervention. This is because the internal situation in Syria is worsening regardless and internal measures to resolve the situation have already failed. The cost that the Syrian people have borne in the wake of this civil war is catastrophic in its sheer degree and as time passes, this only gets worse. Outside intervention represents to Syria a way out of this mess, a resolution of sorts and eventual freedom from Assad’s regime. While many analysts are of the opinion that outside intervention will make things worse, it seems that this will only be the case initially if so. In the longer run, outs ide intervention will be beneficial for Syria and its people.

Love,Marriage and Family Essay Example | Topics and Well Written Essays - 750 words

Love,Marriage and Family - Essay Example Marriage remains condemned an unsuccessful social institution in the eyes of many Americans. Ever more, many Americans are marrying later in life, while another set chooses not to marry at all. Meanwhile, the rate of divorce floats almost at 50 percent for all fresh marriages. Out-of wedlock children are on a steady rise, more so particularly to the well-educated. Moreover, the long belief that the private, marital-based family entity can contentedly acknowledge major liability for the concern of children and other family appears more and more unsustainable.Meanwhile, marriage is not a rational foundation for social guidelines; however, it appears an expedient universal remedy to politicians and analysts debating the rate of divorce, the startling figures on children poverty. Some sociologists, like B. Graham, think that marriage control on love in America is not wrong. I agree with this assertion, since marriage is a very important institution, and everything needs to be done to res cue it. Even so, marriage as a social institute is failing; callous and castigatory actions formulated to make the status more firm and rigid are bizarre (Graham 2007). Policymakers are unwilling to see that a social trend, such as soaring divorce rate, is simply on module in panoply of pointers recording the pervasive and irreversible nature of the transformations that have taken place in all quarters of our communal lives. The Americans stand in the middle of important social change and it’s important that we recognize there is no unsophisticated past, no enduring utopian visualization to which the edict can return us. The American social goal should be to design doctrines that mirror the ways in which they are living their lives. Meanwhile, the Americans should subsidize and cater for the emerging family sets, such as single-mother families that are carrying out the all-important task of supporting children and other family members (Whitehead & Popenoe, 2007). Reinforcing marriage in America is going to take a key fundamental change in cultural values and social policy. No particular segment of society is accountable for the fall of marriage. Americans are all part and parcel of the problem, and consequently, they must discover the resolution. Americans must repossess the ultimate of marital durability and realize that out-of-wedlock childbearing does not really hurt. The American objective for the next age band should be to augment the percentage of kids who grow up with their two marital parents and diminish the percentage of those who do not. Feasible planning for recapturing a marriage tradition is dealt with and each key segment of society has to be informed (Schwartz & Scott, 2007). The corrosion of child welfare over the precedent decades is an American domestic catastrophe. Furthermore, when one ceases obsessing over it, the trend in numerous ways should be rather startling. Nobody could have even envisaged it thirty years ago. Currently, Ame ricans are more affluent than ever before. Ever since 1960, the Gross Domestic Product has tripled a tenth fold prompting the average earnings of Americans to double. This success has openly benefited children. Americans are considering having fewer children and they are giving birth later in life, when the remunerations are higher. Furthermore, scores of additional mothers have gone into the labor force. It has become far worse-even much worse; this is simply a coincidence that child welfare deteriorated steadily during a period of time in which American marriage also declined. Current surveys have gathered information that children from broken homes, when they become young adults, have 3 to 4 times more behavioral and psychological challenges (Whitehead & Popenoe, 2007). A while ago, Americans were most likely the most marrying people in the world. The impact of that era can still be viewed in the older age bracket. In the fall of 1990s, 96 percent of women and 95 percent of men a ge 45 aged between 45 to 54 year

Wednesday, October 16, 2019

Should the Outside World Intervene to Help the Victims of Violence In Research Paper

Should the Outside World Intervene to Help the Victims of Violence In Syria - Research Paper Example This report declsres that in Assad’s absence the major players who can decide Syria’s fate will be divided along sectarian lines. Iran with the Shiite majority and the rebels with a Sunni majority are already at clashes over the deep sectarian divide. But the overall opinion is that Assad has to go because his regime will not be able to hang in for very long. This paper makes a conclusion that the international discourse regarding whether or whether not outside intervention will actually be beneficial for Syria is an ongoing debate that has garnered varying opinions of people who are against it and people who propagate the move. Based upon the secondary research on the topic it seems that for Syria, the better option is to go with outside intervention. This is because the internal situation in Syria is worsening regardless and internal measures to resolve the situation have already failed. The cost that the Syrian people have borne in the wake of this civil war is catastrophic in its sheer degree and as time passes, this only gets worse. Outside intervention represents to Syria a way out of this mess, a resolution of sorts and eventual freedom from Assad’s regime. While many analysts are of the opinion that outside intervention will make things worse, it seems that this will only be the case initially if so. In the longer run, outs ide intervention will be beneficial for Syria and its people.

Tuesday, October 15, 2019

Using an example from the leisure industry, e.g. airline travel, to Essay

Using an example from the leisure industry, e.g. airline travel, to what extent will a high degree of competition in a market result in lower prices for the consumers - Essay Example With such competitions, especially healthy ones, the businesses are forced to jointly manipulate their products’ and services’ prices in order to cope up with the market forces and customer demands (Peter, 1987, p. 57). The end results of such healthy competitions is lowering of commodity or service’s prices, which is a great advantage to the end consumers. This paper will thereby analyse the trends within the entire leisure industry, but narrow down to give a close attention to the airline travel business (Wilkerson, 2003, p. 46), and the market competitions that result to the lowering of prices. With regards to recreation as a business segment within leisure industry, humans tend to spend much of their time in activities of daily work, living, social duties, sleep, and leisure as a whole (Thomas,1970, p. 16). The later outcome being free from aforementioned commitments of social or physiologic needs, which are recreational prerequisites. According to Klaus & Christine (2004, p. 92), leisure increases with increase in longevity, as many people spend more hours on physical and economic survival. Other aspects accounting for the increasing role of recreation within the society include population trends, affluence, as well as the increasing commercialization of leisure activities and offerings (Thomas,1970, p. 19). While several people’s perception is that leisure is simply a spare time or unconsumed time left by the living necessities (McLean& Rogers, 2005, p. 201), most scholars hold that leisure is a strong force that pushes individuals to reconsider and reflect on th e realities and values missed in daily life activities. Thus, recreation or leisure remains the most essential element of individual’s development, as well as civilization (Thomas,1970, p. 21). Another segment of leisure is entertainment, which is a form of activity performed to hold the attention and interest of a target audience, or in simple terms, to give delight and

Monday, October 14, 2019

Grid Iron Gang Essay Example for Free

Grid Iron Gang Essay 1. Clearly identify the movie watched. The movie I decided to watch for this project was Gridiron Gang. 2. What stereotypes or assumptions are made about the ethnic or cultural group? That they are criminals might be juvenile delinquents, uneducated, thugs or gang members and that they are trouble makers. 3. What is/are the identified issues of one of the many characteristics? Discuss at least two. Roger weathers was one of the main characters that the movie started out with. One issue was that he had to much time to be on the streets. Obviously he did because the movie started out with him being in the juvenile detention center. With all this time it allowed him to be out wondering the streets committing crime but also mix with the wrong people. The second issue was that he was a known gang member. Once he was released, he went right back to that same lifestyle and ran into some friends that were in trouble and he got killed. 4. Discuss at least one theory of delinquency and how it might apply to one or more of the characters in the film? In the book there are psychological theories. Psychoanalytic approach is a theory is composed as a structure with three parts, the id, ego and super ego. The id is the part of one’s personality that is comprised of unconscious biological and psychological desires and instincts. The ego is the part of one’s personality that represents the identity of the actual behavior. Finally, the superego is the part of one’s personality that represents the conscience and moral character of the individual. If the id is stronger than the superego, delinquency is more likely to occur. I think that this theory applies to Kenny bates in the film because he stole a car. I don’t think he needed the car, he just wanted it. Also I think it applies to bug wendal because he robbed an old woman for her money. 5. What are some of the risk and protective factors you can identify for one or more of the characters in the film? For Roger weathers some risk factors I could come up with are: low involvement in the four key areas, gun possession, chronic truancy, police trouble and gang membership. I could not think of any protective factors for him. For Willie weathers some risk factors I came up with were: low involvement in the four key areas, violence and aggression, gun possession and gang membership. I could not think of any protective factors for him as well. I couldn’t think of any protective factors for either of the characters because we get to see the home life of Willie and it doesn’t seem to be so much of a happy home. The mother seems to get beaten by her boyfriend and Willie seems as if he has all the free time to run around in a not so good neighborhood. As for roger, I’m just guessing it’s the same lifestyle for him since he also participated in a gang and in criminal activity. 6. Did the movie give you hope or inspiration? Or did you feel sad and depressed? Why and how? The movie gave me hope and inspiration. I felt good about the outcome of it. It ended happy and the juveniles all played the football game with all their heart. It’s because in the beginning they didn’t seem to work well together, getting in fights and not playing as a team. Throughout the movie they kept getting closer and closer and playing better together and when they really needed to they pulled it through in the end and won that game. It made me look at them different even though they it’s not real life.. The stragedies and whole thought of the delinquents coming together and accomplishing something they all wanted in custody, was a wonderful thing.

Sunday, October 13, 2019

Iberian Landscape In Jamon Jamon Film Studies Essay

Iberian Landscape In Jamon Jamon Film Studies Essay Explain how Bigas Lunas use of the Iberian landscape in Jamà ³n, jamà ³n contributes to our perception of the films themes. Arguably one of the main concerns of the early 1990s cinematic work of Spanish-Catalan director Bigas Luna is that of place or space (Smith, 2000, 89), and it is within this context that the following discussion of Jamà ³n, jamà ³n (1992), the first film belonging to his Iberian Trilogy, will be placed. If location is key in setting up expectation with regard to theme in Spanish cinema (Jordan Allinson, 2005, 36), the way in which Bigas Luna utilizes the rural locale of Los Monegros is therefore central to the audiences ability to engage with the thematic discourse. In relation to Jamà ³n, jamà ³n, Deleyto (1999, 270) emphasizes the complex use of filmic and real space as the main device with which the principal themes of gender roles and national identity are communicated, themes which form part of what Fouz-Hernà ¡ndez (2005, 189) argues is an overall strategy to scrutinize Spanish stereotypes, or Spanishness (ibid., 189), from the viewpoint of both an outsider and insider. Consequently, by focusing specifically on the two aforementioned themes, the analysis in-hand will examine the Iberian landscape in terms of its allegorical function, whereby it continually negotiates the binary oppositions of femininity and masculinity, nature and manufacture, as well as geography and culture. Ultimately, as the concept of theme corresponds to the focus which unifies the central concerns of a film (Boggs, 1996, 10), I aim to show that it is this dynamic and ubiquitous integration of setting which, by aiding audience perception of the themes of gender and national identity, facilitates a more comprehensive understanding of the filmic work as a whole. Hochbergs (2007, 57) analysis of perception indicates that as film constitutes a communicative process, initiating an early connection with the audience is key to cinematic understanding; a type of engagement which is immediately evident in Jamà ³n, jamà ³n. In the opening sequence, the camera pans down from behind the silhouette of a bull hoarding to reveal a sparse panorama of Los Monegros, however as its bareness gives limited indication as to the location other than that of rural Spain, the setting is instantly set up as a symbolic mar de tierra, donde la aridez hace que todos los elementos destaquen (Alegre, 1991, 10. Consequently, the geographical landscape functions as an allegorical space against which stereotypes can be constructed, in turn alluding to the thematic treatment of characters, rather than as individuals, as symbols of certain kinds of Spanishness (Deleyto, 1999, 270). In highlighting its starkness as the means by which the audience is steered towards acknowledging the representative function of the characters, the geographical setting is performing an active role in the thematic narrative and can be viewed as a protagonist itself. A traditional reading of the earth as a signifier of fertility and motherhood, whilst rendering this seventh character inherently feminine (Deleyto, 1999, 273), is juxtaposed with the historical as well as visually apparent reality of Los Monegros as a terreno [à ¢Ã¢â€š ¬Ã‚ ¦] de secano (Madoz, 1850, 193). As a result, the landscape evokes an opposition between nurture and destruction which is subsequently mirrored in Carmen and Conchita; the former, an embodiment of mother-earth who uses her sexuality to provide for her daughters whilst the latter is a signifier of the arid land, given her excessive displays of voracious motherhood (Deleyto, 1999, 285). As Hochberg (2007, 26) states that symbolisation makes possible pe rception at a distance, the allegorical use of the natural surroundings can be understood as a way of drawing audience attention to the problematic representations of motherhood and femininity that thread throughout the film. The imagery connected with Silvia further demonstrates how the landscape is used to communicate a thematic narrative on gender roles. In her first joint appearance with Josà © Luis, the visual association between the hills and Silvias curvaceous breasts (Fouz-Hernà ¡ndez, 2005, 193) reinforces the link between the land and femininity, with the backdrop of the naked feminine surroundings figuratively mirroring Silvias nude upper body and thus affirming female spatial dominance in the scene. Equally, Silvia occupies a more central and superior physical position in the frame, as Josà © Luis is seen crouching down in order to taste her breasts. As Monaco (2009, 160) argues that the power of film lies in its capacity to state rather than suggest, the use of the Iberian locale to emphasise femininity can be understood as a direct attempt by Bigas Luna to thematically undermine dominant machismo in Spain, and in doing so is calling for the audience to rethink the overall relevance of Spa nish stereotypes. By describing his Iberia as a space in which [à ¢Ã¢â€š ¬Ã‚ ¦] locality is lived with uniquely sensual vividness (Smith, 2000, 107), Bigas Luna acknowledges a sexualised interpretation of the filmic setting. Hence, with sex central to the macho ibà ©rico stereotype (Holder, 1998, 35), the landscapes relation to male virility must be examined, specifically the films thematic portrayal of a stereotypical, almost grotesque version of Spanish masculinity (Jordan Allinson, 2005, 168). Given that our analysis considers the question of spectator perception, it can be proposed that it is precisely by Bigas Luna using the landscape to play with audience expectation that our focus is drawn to the thematic relevance of exaggerated displays of male sexuality. The shots of the Osborne bull hoarding, in both the opening sequence and the scene where Josà © Luis forces himself on Silvia, present a unique perspective from which to view Aragons paisaje desolado (Santabria, 2007, 16); expressly, via the rear outline of the bulls genitals. Whereas from the roadside the observer could straightforwardly identify the image and, in the case of a Spanish audience, its meaning as a famous brandy advert (Vilarà ³s, 1998, 235), viewing the bull hoarding from behind renders its significance difficult to decipher. Furthermore, the cameras focus on the bulls paquete, whilst rendering the perspective oversexed, also shows it to be fractured and so, as it sways unsteadily before the inherently feminine landscape, the shot captures a symbolic destabilization of stereotypical Spanish machismo. Consequently the manipulation of point of view in relation to the landscape (Deleyto, 1999, 273) is a way of asking the audience to take similarly critical view of Jamà ³n, jamà ³ns representation of excessive masculinity. Paradoxically, the relationship between men and the rural landscape contributes to the thematic commentary on gender roles and stereotypes, in turn highlighting the binary complexities associated with Bigas Lunas use of setting. In Raà ºls opening sequence, the use of a travelling shot across the dry land followed by an extreme long shot stresses the framing of him in these arid surroundings, with the distance blurring the boundaries between land and men (Fouz-Hernà ¡ndez Martà ­nez-Expà ³sito, 2007, 21). Given that Monacos (2009, 197) treatment of the diachronic shot indicates that unlike close-ups which deprive us of setting, long shots serve to emphasise context over drama and dialectic over personality, Jamà ³n, jamà ³ns thematic concern for stereotypes over individuals is thus resonated in Bigas Lunas negotiation of the geographic space. Furthermore, as the role of cinematography, and in particular camera movement, is key to how we perceive film by revealing the ideas and images that characters represent (Jordan Allinson, 2005, 46), Raà ºls engagement in a mock bullfight, a stereotypically Spanish and male activity (Jordan Morgan, 1994, 59), illustrates how the use of cinematographic conventions that incorporate the dynamics of setting serve, in effect, to define Raà ºl as the quintessential macho incarnate. Nevertheless, it can be argued that any masculine association of the landscape is merely established in order for it to be interrupted by femininity, as the opening sequence then cuts to Conchitas underwear factory where a female employee, Silvia, runs a sewing machine across a pair of mens briefs, then to another eating a ham sandwich. Given that psychologically the cut is the truer approximation of our natural perception (Monaco, 2009, 172), Bigas Lunas use of it here thus encourages the audience to make an instinctive association between both the preceding and subsequent image; the dramatic interruption by these feminine images figuratively implying male castration and the undermining of the machismo image which precedes it and thus reverting back to a reading of the landscape as inextricably feminine. The encounter in the cinematic space of femininity and masculinity reveals a further allegorical use of the rural landscape as a vehicle for thematic communication. The way in which both the huge bull hoardings and the Sansà ³n advertisement image of Raà ºls crotch penetrate the feminine soil as well as Raà ºls use of this poster to demonstrate his worthiness to Silvia, suggest a bold masculine invasion of the feminine panoramic. Yet, no matter how imposing these symbols of masculinity initially seem against the female landscape, they will never match the vast physical scale of Los Monegros given the immenses à ©tendues de terrain quon y trouve (Berthier, 2001, 30). Subsequently, the central position which appears to be given to the male is shown to be no more than an illusion (DLugo, 1995, 71), as it can be suggested that it is the female terrain which in fact enables these emblems of masculinity to be erect in the first place and therefore holds the power to castrate. Rob Stone (2002, 195) proposes that by flailing so dramatically at machismo Jamà ³n, jamà ³n destroys audience identification with the characters, nevertheless it is this exaggeration, maintained via Bigas Lunas allegorical use of the landscape, which contributes to the films thematic treatment of national identity. In the night-time bullfighting scene Rauls genitals are obscured by the darkness of the physical environment, with the sole light emanating from the moonlight of Mother Nature. Yet, instead of her glow framing the naked male body it delicately highlights the bulls horns and so this gentle treatment of the bull, a phallic emblem and symbolic representation of masculinity in Spain (Jordan Morgan, 1994, 59), combined with a refusal to reveal Raà ºls paquete, weakens the Spanish stereotype of potent machismo. Given the existence of a stereotypical notion of national identity in which male virility in particular is central (Morgan-Tamosunas Jordan, 1994, 60), the landscap es role here in challenging the validity of masculine phallic dominance can be understood as a way of highlighting the issue of problematic national identity in post-transition Spain. The juxtaposition of the rural landscape with the manufactured setting, a space of non-Spanish, globalizing [à ¢Ã¢â€š ¬Ã‚ ¦] capitalism (Fouz-Hernà ¡ndez Martà ­nez-Expà ³sito, 2007, 21), further evokes the ambivalence of national identity; an opposition which is reflected in the male protagonists association with setting. Whilst Raà ºls establishing shot sustains his visual association with the natural surroundings, Josà © Luis is situated within the artificial setting of his family home, a space highly reliant on external symbols of purchasing power (Fouz-Hernà ¡ndez, 2005, 192). Consequently, the initial relationship the males hold with their environment renders them personifications of the tensions between the old (Raul) and the new (Josà © Luis) in postmodern Spain (Fouz-Hernà ¡ndez Martà ­nez-Expà ³sito, 2007, 20). Subsequently, the clash between the manufactured and natural setting in the filmic space reinforces the discord of national identity, including frequent shots of lorries as symbols of consumerism crossing Aragà ³ns barren terrain and the underwear factory drawing Raà ºl away from his traditional ham warehouse, a space which is a showcase of hyper-Spanish and hyper-masculine associations (Jordan Allinson, 2005, 167). In addition, the use of Raà ºl body as a vehicle for commercial consumption via the underwear advertisements which litter the rural panoramic, helps undercut his strength as the physical embodiment of the prototypical macho ibà ©rico (Morgan-Tamosunas Jordan, 1998, 78) and therefore the waning relevance of this image in 1992 Spain. The binary opposition between manufacture and nature can be interpreted as a way of highlighting the national [Spanish] struggle between traditional and contemporary definitions of economic culture and identity (DLugo, 1995, 69). The infiltration of modernity is not simply presented as oppressive, as both Raà ºl and Silvia actively want to occupy the commercial space, with Raà ºl aspiring to own a Mercedes and Silvia desiring a shoe cupboard, both in parallel with Conchita as a representation of consumerism. As such, rural Aragon as an allegory of traditional Spain, is shown to be a place where the only possible escape is via materialistic transactions, reflecting late twentieth century capitalism (Holder, 1998, 33). The characters participation in both the manufactured and natural space thus alludes to a definition of national identity which is no longer based on static traditions, but one that is changing through globalisation, as the postmodernist deconstruction of identity [à ¢Ã¢â€š ¬Ã‚ ¦] means recognition of the fact that Spanishness is a shifting concept, encompassing plurality and contradiction (Labanyi, 1995, 397). The final perspective from which the Iberian landscape will be examined is revealed by Freixas (1992, 36) interpretation of its resonance not only in geographical but also cultural terms. Consequently, the barren space of Aragon can be seen as a canvas on which cultural references are painted in order to reinforce the themes of gender roles and national identity. The binary conflict of the physical landscape, as both manufactured and natural, nurturing yet destructive, is characteristic of Dalis painting Naturaleza Muerta, Viva. Likewise, the positioning of the factory, cars and coke can as symbolic dashes of globalisation against the natural space brings to mind the paintings primary interpretation of an erasure of boundaries (DLugo, 1995, 72), thus echoing the theme of problematic Spanish national identity in relation to globalised post-modern context. Bigas Lunas omnipresent allegorical use of the bull and the pig, two animals closely related to Spanish gastronomy and culture (Fouz-Hernà ¡ndez, 2005, 193), equally reinforces a cultural reading of the landscape. The Osborne bull itself, by historically transcending its original commercial connotations, became an integral part of Spains cultural landscape (Fouz-Hernà ¡ndez Martà ­nez-Expà ³sito, 2007, 22). Likewise, the geographical setting and the cultural significance of the pig are fused in the final sequence in a reworking of Goyas Duelo a garrotazos; la rà ©fà ©rence au peintre aragonais [Goya] dont le tournage sest prà ©cisà ©ment effectuà © dans la rà ©gion natale de ce dernier [à ¢Ã¢â€š ¬Ã‚ ¦] signalant une filiation artistique (Berthier, 2001, 60). Consequently, Bigas Lunas parodic choice of a fight with hams instead of cudgels renders el famoso jamà ³n [à ¢Ã¢â€š ¬Ã‚ ¦] a ser arma no del macho excelente y excesivo, sino de su opuesto (Vilarà ³s, 1998, 235). F urthermore, the aftermath of the duel sees the women return as a central focus to simultaneously bring together the thematic discourse in a parting pieta; the shot panning out to reveal the vastness of Los Monegros, its aridness evoking the power of mother earth which has drained the life from the men which stand before it and thus undercutting the myth of Spanish machismo in a culturally prestigious environment (Deleyto, 1999, 281). Monaco (2009, 172) affirms that we are seldom interested in the intervening filmic space, yet the cinematographic pan draws our attention to just that, therefore its use in the final sequence can be seen as a way of emphasising the resonance of both the geographic setting and its cultural implications. In conclusion, as film corresponds to a one-way system of communication which is composed with the intention of relaying a desired message (Monaco, 2009, 162), the discursive use of setting to reflect the dualities of gender and national identity constitutes a conscious attempt by Bigas Luna to thematically engage with the audience. By rendering femininity dominant and so subverting Spanish machismo, the Iberian landscape acts as the platform on which a critique of Spanish stereotypes is constructed. Furthermore, the juxtaposition of the natural versus the manufactured setting acts as a means of connecting with a Spanish audience through self-referential reflections on the process through which their identity has been reshaped by multinational capitalism (DLugo, 1995, 69). Hochberg (2007, 26) argues that our perception of a films themes comes not only from what we see but from what we do not see, therefore it is both the recurrent visual presence of the geographic landscape alongside its symbolic and cultural associations which renders it an effective device in aiding our understanding of the thematic discourse of a film which contempla irà ³nicamente los ritos de una cultura que [à ¢Ã¢â€š ¬Ã‚ ¦] està ¡ intentando desojarse de lo negativo del pasado pero tratando de no sustituir lo bueno tradicional por lo malo moderno (Evans, 2004, 41).

Saturday, October 12, 2019

Compare the signal man by Charles Dickens and if she bends, she :: English Literature

Compare the signal man by Charles Dickens and if she bends, she breaks by John Gordon Introduction ============ In my essay I intend to compare the similarities and differences of many aspects of 2 short stories. "The signal man" a pre 20th century story by Charles Dickens and "If she bends she breaks" a post 20th century story. By John Gordon. They are naturally different because of their age. The signal man is pre20th century and is typical of the style of story from that era. If she bends she breaks is post 20th century so it has more modern words and is aimed at a younger audience. The stories themselves are similar in that they are both macarbre ghost stories. Titles ------ The title to every story gives the first impression and can give clues as to what the topic of the story is or what will happen.The signal man is a plain boring title thay does not make people wish to read it.If she bends she breaks on the other hand is an unusual title , it is mysterious and makes you want to read on. But a good title does not necessarily mean a good story. I found the signal man was a much better short story where as if she bends she breaks seemed a better title but it is aimed at young children, is a pretty boring story and the plot is easy to pick up, early in the story. The signal man is a boring title but it lets you know what the story is about without giving away the plot. If she bends she breaks is a very intersting title and you only know what it means when you've read the story so it is very effective. But "if she bends has an unusual title, it makes you want to read it, and only when you read it do you find out what, "if she bends she breakss" mean. "if she bends" title, was very good, the story was not as good, in contrast it was the opposite for "the signal man", it had a plain title, but a good story. Beginings and settings ---------------------- The beginning of the signal man, creates an atmoshpere of the supernatural by, its settings. The settings in the signal man, are descibe by dickens as very dark, solitary, and dismal place, "his post was in as solitary and dismal place", meaing that the signal was all alone, in a very dark, and boring place, which is a typical setting for a ghost story He discribes it as being "a great dungeon" dark, cold, scary, and horrible this gives the reader the sense of pain and torture.

Friday, October 11, 2019

You Might Want to Do Some Introspection

You might want to do some introspection. For each of the eight intelligences in the Howard Gardner list, think about your own level of talents and performance. For each intelligence, decide if you have an area of expertise that makes substantial use of the intelligence. For example, perhaps you are good at music. If so, is music the basis of your vocation? Students can also do this type of introspection, and it can become a routine component of PBL lessons.Students can come to understand that they are more naturally gifted in some areas than in others, but that they have some talent in all of the eight areas identified by Howard Gardner. Curriculum and instruction can be developed to help all students make progress in enhancing their talents in each of these eight areas of intelligence. Robert Sternberg Many teachers have provided testimonial evidence that PBL encourages participation on the part of their students who do not have a high level of â€Å"school smarts. They report that some of their students who were not doing well in school have become actively engaged and experienced a high level of success in working on projects. These observations are consistent with and supportive of the research of Robert Sternberg. As noted earlier in this chapter, different researchers have identified different components of intelligence. Sternberg (1988, 1997) focuses on just three main components: Practical intelligence–the ability to do well in informal and formal educational settings; adapting to and shaping one's environment; street smarts.Experiential intelligence–the ability to deal with novel situations; the ability to effectively automate ways of dealing with novel situations so they are easily handled in the future; the ability to think in novel ways. Componential intelligence–the ability to process information effectively. This includes metacognitive, executive, performance, and knowledge-acquisition components that help to steer cognitive processes. Sternberg provides examples of people who are quite talented in one of these areas but not so talented in the other two.In that sense, his approach to the field of intelligence is somewhat like Howard Gardner's. However, you can see that Sternberg does not focus on specific components of intelligence that are aligned with various academic disciplines. He is far more concerned with helping people develop components of intelligence that will help them to perform well in whatever they chose to do. Sternberg strongly believes that intelligence can be increased by study and practice. Quite a bit of his research focuses on such endeavors. Some of Sternberg's work focuses specifically on â€Å"street smarts† versus â€Å"school smarts. He notes that some people are particularly talented in one of these two areas, and not in the other. This observation is consistent with the work of Lev Vygotsky (Fosnot, 1996) who argues that the type of learning that goes on outside of s chool is distinctly different than the type of learning that goes on in school. While some students are talented in both informal and formal education, others are much more successful in one rather than the other. A teacher who is skillful in developing PBL can help students to design projects that are consistent with their learning abilities and interests.David Perkins In his 1992 book, Smart Schools, David Perkins analyzes a number of different educational theories and approaches to education. His analysis is strongly supportive of Gardner's theory of multiple intelligences. Perkins' book contains extensive research-based evidence that education can be considerably improved by more explicit and appropriate teaching for transfer, focusing on higher-order cognitive skills, and the use of project-based learning. Perkins (1995) examines a large number of research studies both on the measurement of IQ and of programs of study designed to increase IQ.He presents detailed arguments that IQ has three major components or dimensions. Neural intelligence. This refers to the efficiency and precision of one's neurological system. Experiential intelligence. This refers to one's accumulated knowledge and experience in different areas. It can be thought of as the accumulation of all of one's expertises. Reflective intelligence. This refers to one's broad-based strategies for attacking problems, for learning, and for approaching intellectually challenging tasks. It includes attitudes that support persistence, systemization, and imagination.It includes self-monitoring and self-management. There is substantial evidence to support the belief that a child's neural intelligence can be adversely affected by the mother's use of drugs such as alcohol and cocaine during pregnancy. Lead (such as from lead-based paint) can do severe neural damage to a person. Vitamins, or the lack thereof, can affect neural intelligence. Moreover, there is general agreement that neural intelligence has a â€Å"use it or lose it† characteristic. It is clear that neural intelligence can be maintained and, indeed, increased, by use.

Thursday, October 10, 2019

Be My Brother

Belonging and alienation is the process of being either excluded or accepted by the society in which you live. Belong is a human conception,mostly considered a fundamental human need and a source of survival, safety, protection and happiness. To belong is usually considered positive and essential for a successful existence:however a negative sense of belonging:found among the displaced, marginalised and uncared for can lead to many social, filial and personal problems that can be almost insurmountable for the individual.The short trop fest film â€Å"Be My Brother† by Genevieve Clay 2009, represents these ideas through the films central characters. The film deals with society and people with disabilities feeling displaced within society due to prejudices. It also displays the notions of disconnection and isolation within the family home of the main character and his brother. The viewer here develops a strong connection to the idea of alienation and not belonging. The short fil m â€Å"Be My Brother† explores the concept of isolation through disabilities.Richard the protagonist is born with a disability and is isolated from society. Richard feels as though he doesn’t exist around his brother Damien. As the film progresses, Richard the protagonist meets a girl names Amanda and she neglects him at first, though she discovers another side to him, and so form a relationship with him. Social acceptance is the process of affiliation with society, but within the film â€Å"Be My Brother† it begins with the exclusion of the main character that has a disability. This is evident when Richard meets Amanda for the first time.As she see’s Richard approaching, she immediately moves towards the edge of the seat. The wide shot used in this scene indicates Amanda’s discomfort, where it demonstrates her fear towards people who are physically different. Furthermore, as Richard offers his hand to Amanda for a handshake, she quickly touches h is hand, and faces the other way. The close up shot within this scene reveals Amanda’s disgust towards Richard through hand gestures, where it emphasies her cruelty and superiority towards him.Clothing in this segment plays a crucial role. Amanda is wearing black clothing, which portrays her social standing, which represents class, elegance, and wealth, whereas Richard is wearing brown clothing, expressing dull, inferior and being less important. The full shot used demonstrates the relationships between characters, and where they stand in society. In addition, social acceptance can be displayed within the family. Richard feels displaced around his brother Damien.This is exemplified in the scene where Damien wearing a black hoodie with his hood up, incorporated with the wide shot depicts resentment and exclusion, where Damien feels embarrassed about his brother because he has a disability. The black hoodie symbolises something evil and depressed which contributes to the isolat ion Richard is experiencing. As Richard passes his hand with the audio recorder to Damien, Damien promptly tries to avoid Richard by moving his head. The close up shot allows the audience to see Damien’s facial expression conveying Damiens arrogance towards Richard.Social acceptance is the key concept within the film â€Å"Be My Brother†, where cameral angles and clothing play a crucial role in revealing the idea of feeling accepted and to belong within society. Disconnection and isolation is portrayed throughout the film between Richard and his brother. The negative sense of belonging, where someone feels isolated; found among the marginalised and uncared for can lead to anger and disappointment. The ideas of isolation can be seen at the beginning of the film. The extreme long shot at the beginning of the film reflects the setting, as Richard is disconnected from society.The blur of the background enhances Richards loneliness and societies prejudice against people wit h disabilities. Furthermore, the aspect of displacement can be manifested in the segment where Damien is sitting by himself at the bus stop and Richard is standing up, expressing his point. The major quote Richard plays in his audio recording â€Å"I am what I am, I can’t change that, my brother doesn’t seem to understand, he seems like he doesn’t want to be near me, I seem to always embarrass him and I don’t like to be ignored! shows evidence of self-expression where Richard seeks to be accepted by his brother and society. Anger and disappointment emerges within the audio recording which shows Richards frustration towards his brother, creating tension and indicating family breakdown.However, Damien experiences a change of heart when he is unable to pay his bus fare. Richard steps in and pays the driver. The long shot used in this scene culminates Damien’s feelings towards his brother, creating a journey as he walks down the narrow bus path toward s his brother and he is thinking and taking into account what his brother did for im and how he has treated his brother. The notions of anger, resentment and embarrassment slowly fade away as he takes off his hoodie and Richard hugs him. This important factor leads to acceptance with his brother and the formation of a positive family relationship. Disconnection and isolation is portrayed throughout the film between Richard and his brother, although it diminishes when Damien comes to the realisation that he is taking his brother for granted and thus the film shapes our understanding of belong and alienation.Ultimately the short film â€Å"Be My Brother† has further developed the understanding of belonging and alienation. Details of the social acceptance, disconnection and isolation portrayed throughout the film between Richard and his Brother, all expose â€Å"belonging and alienation† as a human conception whereby to belong is usually considered positive and to not bel ong leads to marginalisation. The feeling of belonging means acceptance however if someone is under the threat of not belonging the feelings of isolation, anger and disappointment emerge.