Inventions

Analysis Of Christopher Columbus And Charles Lindbergh

Throughout the school year of 2015-2016 at the Founders Academy, I have wrote numerous essays, with generally positive results. Several of the essays exceeded expectations, while others reached expectations to a modest extent, but all of the essays were supported by the writing skills that I had learned that year, regardless of my strengths or weaknesses with these skills. These techniques vary extensively, from comparing and contrasting ideas in a text to editing and revising essays for quality results, which is proven in my writing portfolio. The first skill of note centers around the proofreading of essays, where an essay receives revisions, from the reconstruction of paragraphs to the replacement of disinteresting words with intriguing, more complicated vocabulary. My proof of mastery in this skill is in my essay on Christopher Columbus and Charles Lindbergh, in addition to my reflection on a project that I had worked on in my technology class, where I placed complex vocabulary into the essays with my portfolio draft. My strengths in the skill were that I paid close attention to detail, and added in excessively complex words to entice the reader. My major flaw, however, is that the process of replacing words is time-consuming, which gives me less time to focus on other issues in my essays, which were often longer than they needed to be. Fortunately, the constant expansion of essays doubles as a skill, especially when adding further information to short essays.

Competitor Analysis of the Aston Martin-Free-Samples for Students

Question: Discuss about theb Competitor analysis of the Aston Martin by Hackett jacket. Answer: Steps in writing a marketing plan There are two main aspects in formulating a marketing plan firstly addressing the competitive and rivalry market place and secondly support and execution of the day to day operations of a business organization. Be it a small scale operation or large scale luxury brand the completion in the market is huge and there is constant pressure on the business to formulate and effectively implement strategies that are unique in order to outdo the competition in the market. In the process of planning marketing strategies it is important to not only come up with tactics but also to execute them in a fashion that will yield maximum performance for the brand. This requires a set methodology and organization procedure. Marketing plan should begin with an overall objective of the business enterprise. Every aspect in a marketing plan is important in order to effectively implement it. Marketing strategy on the basis of the objective of the organization can be broadly categorized in three phases a cost leadership strategy, differentiation strategy and a focused strategy. According to the traditional concept there are 4Ps to a marketing mix namely: product, price, place and promotion. These four variables if implemented correctly give the maximum return to the company. Before starting production of the idea a company has it has to fix these aspects and work towards it (Huang Sarigll, 2014). SWOT Analysis This is the acronym for strength, weakness, opportunities and threat. This analysis is carried out for any business organization in order to understand and critically analyze the position of the company in the market. It provides a platform that helps the company to build the marketing plan on. Strength and weakness is the internal factors that can be controlled by the organization whereas the opportunity and threat are the external factors which are not under the control of the management of the organization. SWOT analyses for Aston Martin by Hackett fashion wear are as follows: Strength: The biggest strength of the collaboration is the names of the brand that are associated with the product. Both the company have goodwill among the end customers as well as in the industry for high quality performance and style. It is a luxury item and is bound to be pricy but the fact that they are form a renowned luxury brand only emphasises on the fact that the quality and the build of the products will be top notch and best quality. Style and design of the fashion wear form this collaboration is trendy and contemporary yet has a classic touch of elegance that men of taste prefer. The collection is limited edition which increases it exclusivity and value. Weakness: first and foremost the brand does not cater to everyone; it caters to the niche target market that is interested in investing in an expensive jacket. The price is extremely steep and the product availability is also low as it is only available in some exclusive stores. The products are available online but customers who will buy an expensive jacket would at least like to observe and feel the material before purchasing it online (Xiang et al., 2015). Opportunities: The people of Australia are fashion conscious and are constantly updating themselves with trends and style. The Australian market has a good opportunity as British Brands are associated with good reputation and a marker of class. As the company has means and monetary support to expand, the company should focus on expanding the distribution and availability of the item. Threat: fashion and automobile industry are a combination that has been collaborating for a long time Ducati and Lexus have their own lifestyle brands. Fiat has collaboration with Gucci which is one of the biggest threats to the collaboration. Ferrari also has a clothing line of the brand itself, which is also not as highly priced as the jacket from the Aston Martin and Hackettcollaboration. There is constant need of upgrade and continuous change in the preference in lifestyle and fashion among the people of Australia. This is a significant threat as the life cycle of fad items are short lived in the fashion industry or is quickly replaced by other companies. Another very evident threat to the luxury industry and the fashion industry is the availability of fake products which look and feel identical but is available at almost less than half the price of the original. This is not only for this particular item this is true to all luxury fashion goods the fake market is fooled with prod ucts which are total rip off of the original item Satit et al. 2012). Competitor Analysis Company name Hackett Reiss Moschino Lacoste USP Have a masculine classic approach to the style More on the casual and easy style Trendy, quirky, colorful design Is associated with integrity and class Pricing Premium Value based pricing Economy pricing Pricing for Market Penetration Premium Value based pricing Distribution Retail and online Retail and online Retail and online Retail and online Mission The brands that are associated with the fashion item both have its own different mission and vision statement. One is an automobile company that has a reputable history and is synonymous to fashion and style. Aston martin is a brand that is identified by anyone who is interested in automobiles. Aston Martin is luxury sport cars that have a classic and traditional edge to the trendy vibe of the design it is a perfect amalgamation. Whereas Hackett is a fashion brand that has been known for its classic taste and luxurious premium quality material. The relationship in between the two brands, Hacketts and Aston Martin stretches back many years. Developing the relation on the basis of strong foundation, the companies now offer the Aston Martin by Hackett collection that has a wide array of luxurious clothing that reflects the coming together of two stylish brands. The mission of the collaboration is to offer chic classy style to the customers reflecting the style of the car company along with the classic essence of the clothing line. The collaboration is set to offer sharp masculine cuts and shapes in mature and classic color variants (CAPSULE COLLECTION, 2017) Marketing objectives Marketing is a communication tool of a company with the stakeholders. It is used to promote products and services, announce new launches get feedback. Marketing also deals other aspects that are prevalent in the industry that affect the business operations. The three marketing objectives of the company are: To launch a new collaboration and product line To increase the brand loyalty and awareness To target new potential customers Financial objectives In simple words revenue and cost are the two aspects of finances of a company. For a company to run on a daily basis it needs working capital. For a luxury brand like Hackett and Aston Martin financial objective is much more than just day to day business of the organization: To maximize the value of the company To ensure optimum return on investment To increase the wealth of the company The above set objectives are for the first six month s of the product launch (Huang Sarigll, 2014). Marketing mix Product: the collaboration in between the two brands fulfils the quality, design and brand requirement for the winter wear. The product is made of premium quality material that is not only breathable but also chic and classy style. Price: The customer will purchase a limited edition fashion item keeping in mind that it will be on the pricy end. The product range has a range of price tags along with sale and discount offers on regular basis. Promotion: this is where the communication process takes place. For a collaboration that aims for the modern and fashionable men Social Media will be the best approach for marketing the item. Along with that public relation will be also given priority as customer satisfaction is the first as it is one of the most reliable methods to reach to the target market. Both audio visual advertising will be engaged in various medium. Digital marketing is the latest and one of the most effective forms of marketing that has been developed with the advancement of technology in the mobile devices and decreased rate of internet. Digital marketing deals with communication in between the company and the end customers. Digital marketing has made feedback process easy and smooth. Facebook: A Facebook page for promotional purposes is very essential in digital media; Facebook also allows advertising which is very effective as people of interest are the only ones who can view these ads. Feedback of the response in this entire social media platform is very smooth and effective. Instagram is now a part of Facebook and is very popular among the celebrities and the young adults who are the main target of the brand (Shahhosseini Ardahaey, 2011. Youtube: The Company can send PR packages to influential lifestyle youtubers so that they can talk about the good and bad about the collection to the followers. Twitter: twitter is a medium of communication and direct feedback hash tag campaigns can be implemented in order to create brand awareness and to check the response of the target market (Ryan, 2016). Place: the collection of the collaboration will be available in all exclusive Hackett retail stores in Australia as well as in the web store of the organisation (Belch et al., 2014 Implementation of the marketing Action plan In order to achieve the aforementioned marketing and financial objectives the company has to follow a plan of action. To launch a new collaboration and product line A press conference can be arranged in order to announce the new launch, the press coverage will give the collaboration recognition and will spread the awareness after the media has covered the event. Lifestyle Journalists can be requested to write about the collaboration and what are their expectations as well as the first impression by just looking at the collection. To increase the brand loyalty The loyal customers can be offered a special discount or special gift along with the purchase of the item. To target new potential customers As discussed earlier social media and digital marketing will be the focus of marketing in order to create new customer base. To maximize the value of the company As a luxury brand the company has to focus on creation of value to keep up the goodwill and the reputation of the company. The company can collaborate with renowned people to try the collection and photographs can be posted social media, this will enhance and add to the value of the brand. To ensure optimum return on investment The company can change the pricing strategy. To increase the wealth of the company Expansion in Australian market will ensure increase in wealth; it will also make the distribution of product easy and convenient for the potential customers (Huang Sarigll, 2014). Reference list: ASTON MARTIN BY HACKETT. (2017).astonmartin.com. Retrieved 2 October 2017, from https://www.astonmartin.com/en/live/news/2016/08/11/luxury-capsule-collection-aston-martin-by-hackett-released-in-celebration-of-new-partnership Belch, George, Belch, Michael. (2014). The role of New and Traditional Media in the Rapidly Changing Marketing Communications Environment.International Journal of Strategic Innovative Marketing,International Journal of Strategic Innovative Marketing, 12/10/2114. CAPSULE COLLECTION. (2017).hackett.com. Retrieved 2 October 2017, from https://www.hackett.com/gb/men/collection/aston-martin/aston-martin-by-hackett Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Satit, R. P., Tat, H. H., Rasli, A., Chin, T. A., Sukati, I. (2012). The relationship between marketing mix and customer decision-making over travel agents: An empirical study.International Journal of Academic Research in Business and Social Sciences,2(6), 522. Shahhosseini, A., Ardahaey, F. T. (2011). Marketing mix practices in the cultural industry.International Journal of Business and Management,6(8), 230. Xiang, F., Harrison, S., Nowak, M., Kimlin, M., Van Der Mei, I., Neale, R., . . . Lucas, R. (2015). Weekend personal ultraviolet radiation exposure in four cities in Australia: Influence of temperature, humidity and ambient ultraviolet radiation.Journal of Photochemistry and Photobiology. B, Biology,143, 74-81.

Notes On Theories Of Mass Communications Essays -

Notes On Theories Of Mass Communications Essay 1 - GSC2411 (Theories of Mass Communication unit, Monash University, Australia) This is NOT an essay - it is a collection of notes which are the foundation of an 800 word comparison of two articles regarding the place of humanities in university studies, and the roles of mass communication. Part 1 (800 words - 30%) You will be given two short readings by the end of Week 3 of the Semester. Identify the approach or approaches used in each, and with reference to the features and examples of the identified approaches as presented in Subject materials, justify your answer. Andrew Riemer's article, Cannon or Fodder? (The Weekend Australian, 16-17 November 1996) can be identified as having both Idealist and Leavisite approaches within the text. This is indicated in several passages of the text: My colleagues in the Department of English were irresponsible?They were trivialising the discipline?by allowing undergraduates to sidestep the so-called canonical writers?in favour of whatever transient phenomenon or writer of small talent happened to be their latest obsession. They were reprehensible ? in encouraging their students to impose simple sub-Marxist, sub-feminist templates on complex and mysterious works of literature ? Milton's Eve reduced to a mere victim of the patriarchy. Alluring though it might be, we cannot recover intellectual integrity by turning back the clock. Cannon or Fodder? (The Weekend Australian, 16-17 November 1996) When looking at the approaches as they are presented in the Subject Materials, one is able to identify them as clearly being both Idealistic and Leavisite. Our Subject Book indicates that the Idealistic view of culture has been conceived in the humanities and in journalism and popular social commentary ? a realm of moral, spiritual and aesthetic values which exist largely independent and above society. Further, this view states Culture was isolated from society - autonomous because it had to be abstracted from one way of life (pre-industrial) and then transmitted and extended to another (allegedly inferior) way of life to 'save' that society. The Leavisite concept of culture is still common and is firmly bound up in the theory of mass society and mass culture. Mass communications are seen to hold a crucial and privileged place in mass society, taking over the role of creating and distributing the values and information common to a society. Mass culture, unlike high culture, is unable to transcend its time and place and offer any kind of lasting truth to its audiences and, at worst, positively damages them. Critics of Leavis have questioned the narrowing of 'culture' to literature. ?idealist concept of culture, synonymous with 'high' culture, it carries with it its implied opposite - the denigrated 'mass' culture. ?a central assumption of the approach is that there exists a natural hierarchy of high culture and mass culture. This is how the idealist approach deals with differences. Media vs. Humanities Simon During The Australian Identified approaches: materialist/Frankfurt School The mainstream perception ? is that universities produce and teach truth through research ? while the media produce and communicate quickly consumable information and opinion. The weird, ill-judged consensus that the culture is dumbing down, which the media itself has helped to forge, is an important expression of this belief assuming as it does that the media breeds stupidity. ?the notion that the media is shallow and deals in opinion while the universities deal in depth and truth is misguided (though by no means simply false). The media are in unacknowledged competition with the humanities. ?in the interest of truth rather than ideology, they have also undercut the western classics claim on transcendental value to which the mainstream still genuflects. The humanities' old ethical project has been marginalised first by the democratisation of cultural and media consumption, second by the commercialisation of leisure pursuits, and last, by the segmentation of culture into market niches. Reader The central materialist assumption is that it is the material conditions of physical, historical and social being or existence which determine what counts as consciousness. Marx and Engels argued ? that social problems were political and needed solutions that put social interests ahead of private interests. in direct opposition to idealism The Frankfurt School's critical theory, as it is known, consisted of investigations into sociology, ideology and philosophy in which their aim was a Marxist analysis of contemporary society.

Bulling Essays

Bulling Essays Bulling Essay Bulling Essay Bulling BY sveta666 Some people say that bullying is only reason why children do not want to go to school. However others think that there are much more causes why pupils try to escape from schools. This essay will examine you some reasons of bulling and another reasons why kids dont want to attend schools. There are some forms of bulling which are more widespread nowadays. The first reason why the schools have the most bullies and victims of such incidents is because of how the kids are raised today. Therefore children who are raised in an unhealthy environment, kids who dont spend enough time with their parents can row up not knowing how to be socially accepted. Many bullies threaten their victims with a beating if the dont do as they say. About 160,000 children skip school every day for fear of being assaulted and bullied. Furthermore some strong children like to show their power and dominate the others, because they have an inferiority complex or some personal unhappiness. Actually, there are many other reasons why children are showing reluctance to attend schools. For examples, the major part of modern generation are very lazy today. They prefer to stay at home to go to school. Although many teachers do not have a way with children. They are often unjust of kids and take strong measures to them. Moreover our schools dont provide interesting and educational teaching for pupils. Children hate school because in school they are not free , they sometimes are bored and distracted on the lessons. In conclusion, I would like to say that it is necessary for schools implement a comprehensive anti-bullying program. We should pay more attention to our children and coordinated with their interests. They have a right to enjoy their schooldays. Sveta Zaichkina

Mock solution satire on the war on terror Essay

Mock solution satire on the war on terror - Essay Example So what do we do to fight the war on terror? For sure we cannot exorcise it away and just when we thought that by killing Osama Bin Laden will also kill the problem away, lo and behold, we got another bang in Boston. So killing to end killing obviously did not work and we are still wondering what will end terror. I have a solution. Its simpler, effective and does not involve killing. How about America sharing its fun with the radicals? I believe this will work because it addresses the common factor that is present among terrorists – that is being lonely or not having fun and not necessarily the stereotype that they have to come from Middle East. That was proven with the latest terror attack in Boston where the bomber Tamerlan Tsarnaev had been complaining that he did not understand Americans and became lonely despite being an American Green Card Holder. Its the lack of fun that drives people nuts to become radicals and terrorize people. Remember when you are still a kid? Fo yo u remember how much you envied to the point of spite that friend of yours who had the latest bling or been considered as cool to have the attention of everybody while you were empty handed and ignored? Folks, in societies version, America is that friend who has all the fun and all the blings and coolest kid in town and she does not want to share it. So the envious neighbor thougth that since what America have cannot be had and they are hopeless in their miserable lot, they might as well inflict misery on the coolest kid on the town to keep them company. Their clerics made it easier by providing incentives of giving them seven virgins in that place yonder which in no way they could ever have in this lifetime. Call it gullible, but when you are in slum, barely eat three times a day and uneducated without any clear prospect of the future, the prize of a virgin is more than enough for a motivation. These explain why jihadist will never run out of supply and in fact the line is long for those who are itching to have their share of virgins. Boy, I wonder if heaven has a factory of virgins considering the number of people who cannot wait for their share. We can kill and kill but the number of those who are willing to die for seven virgins are just overwheliming. I think America should do a propaganda work that all virgins in heavens are already taken to remove the incentive of the extremists. Fighting terror with sophisticated arms and infantry is a band aid approach because the real cause is not addressed. We should ceased to be that selfish kid on the block who has all the fun and all the toys. As a solution, why not share the fun with the rest of the world especially in those areas where extremist resides? When everybody is partying and having fun on this planet in this lifetime then the prospect of seven virgins in heaven will eventually lose its appeal because there is no longer an incentive to be exremist. Fun is already guranteed and happening here, so why wai t to die to have your turn for fun? For all you know, heaven might have run out of virgins considering the huge number of those who already killed themselves for virgins. The trouble with the world is that there are just a lot of lonely men out there. Terror is just a projection, a sort of outlet of the root cause of the problem which is really utter lack of fun. If only we will export

Youth and drugs Research Proposal Example | Topics and Well Written Essays - 2000 words

Youth and drugs - Research Proposal Example health, how education institution can influence this trend, and what addicted persons can do to get help, which gender is the most vulnerable, and many other questions. In order to get an answer to these questions it is necessary for a research to be carried out. This is a research proposal for a research on youth and drugs. Youth and drugs is not a new thing, as it has been mentioned and studied a number of times before by other researchers. However, it should be noted that there have always been a difference in findings in these studies. Furthermore, most of these researches focus on specific aspects or questions relating to youth and drugs. This makes it easier to carry out a research on this topic because of the fact that there are relevant findings that had already been availed in the reports written after the various studies and researches were carried out by different people with different perspectives and missions. It should be noted that drug abuse among the youth is a social, health, and economic concern. This is because it can hinder the performance of the youth who form a significant part of the total population of human beings globally. This implies that it is a problem that in many occasions has been undermined, but should be looked into with the seriousness that it deserves. Michelle Miller†Day looked at the role of parenting strategies on late adolescent and drug abuse. She asserts that the strategies used in talking to the youth about drugs sometimes are effective because parents do not want to be straight about the issue. Vardakou, Pistos, and Spiliopoulou assert that the use of the internet by the youth can be said to one of the factors that lead to the high rates of drug abuse among the youth. Duff (2003) carried out a research on the contribution of the youth culture to the rate of drug abuse in Australia. They found out that the youth culture was a significant contributor to drug abuse among the youth in Australia. Wilens and Biederman