Automobile Industry Research Paper Example | Topics and Well Written Essays - 2250 words

Automobile Industry - Research Paper Example Then Mr. Henry Ford came up with an idea of Car for Every one. With this idea he laid down the foundation of Ford Motor Company and start manufacturing cars at a large scale to reduce price, what we call mass production. New players also entered the market with different products than that of Ford like Mercedes, BMW, and GM. Automobile industry is facing immense competition these days which has shifted manufacturers' concern to reduce their cost. A right balance of input and outputs can give manufacturers the edge which will be helpful for them to increase their sales and their profit margins. All this happens due to the customers' better access to knowledge. These days the customers are better informed compared to the previous days therefore even the decision of an average customer is well informed. Along with being price conscious, customers are also after quality and fuel efficiency. The hiking prices of fuel have asked customers to look for a car with better mileage. The car markets are moving fast into globalization. One can find the best of BMW's car is being driven in India, the Mercedes in America and the Ford in United Arab Emirates. Hence the manufacturers are more looking for ways to have a centralized product research and development centre and manufacturing at lowest rates since the competi tion has enhanced due to globalization. Market Segmentation In terms of customers' buying practice, market can be divided into Fleet buyers, Business buyers and Private buyers. Fleet buyers are those buyers which buy cars in big numbers to further their business. They usually required cars which are low priced, good in fuel economy and can run smoothly for a considerable period of time without asking any major maintenance. They include hotels, cab companies, and car rental companies. Business buyers are those which buy cars to give their executives and employees. They require cars which match the designation of the person given the car. They usually go for moderately highly priced cars. Private Buyers buy cars for their personal use. Now depending upon their social class which they belong to, they have different choices of cars. Some buy low priced, durable cars from Toyota, Honda, GM and Ford while others may go for quality and performance and opt for BMW, Mercedes or Audi. There are some, like celebrities or people with big fortunes that buy cars as a status symbol and to show their taste for uniqueness. They usually go for Ferrari, Lamborghini, Bugatti, MayBach. Competitors' Analysis There are many players in the market striving to increase their size of pie. From America we have General Motors, Daimler Chrysler, and Ford Motor Co. From Japan we have Toyota and Honda. From Germany we have Mercedes, BMW and Audi and from Italy we have Lamborghini, Ferrari and Bugatti. But BMW faces a direct competition with Mercedes and Audi as they fall in the same class with respect to performance and price. 1. Mercedes Mercedes Benz is present in the industry in the form of a giant. Mercedes Benz is the major direct competitor to BMW just like Pepsi is for Coke. It is considered to be an established brand within the industry among many competitors and among customers. It has built great brand

Apple Case Study Essay Example for Free

Apple Case Study Essay Apple Inc. (previously Apple Computer, Inc. ) is an American multinational corporation that designs and markets consumer electronics, computer software and personal computers. Apple currently has 246 retail stores located in 44 states that employs over 27,000 retail employees. Apple also employs over 304,000 U. S. individuals from development to transportations. As of September 11, 2012, Apple is the largest publicly traded company ever. Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2008, 2009, 2010 and2011. This case study will not only highlight Apple’s strengths, it will also discuss its weaknesses and past failures that have laid the foundation to become one the most powerful companies in the world. As the story famously goes, â€Å"two Steves† started one of the biggest computer companies ever in a garage after quitting their day jobs. Steve Jobs worked at Atari, a computer and gaming company and Steve â€Å"Woz† Wozniak worked at Hewlett-Packard. A friend introduced the two seeing their mutual interest in electronics. Woz had built a computer in his spare time as a hobby. According to Charles Hill and Gareth Jones (2012), authors of Essentials of Strategic Management, â€Å"That is what people did in 1976,† (p. C13). Jobs realized that people might want to buy such a machine and persuaded Woz to set up a company to make and market it. Headquarters: Jobs’ garage in California. Thus Apple Computers was born. A total of 200 units were sold at a price of $666 each; the product rolled out on April Fool’s Day in 1976 at a local electronics store. The company went on to see great successes and some failures, and the two Steves are heralded as revolutionizing the personal computer industry. After improving on the garage computer, named Apple I, with better graphics, more data storage and a simpler looking machine, Apple introduced the Apple II in 1977. This personal computer that was user friendly to non-computer using consumers soon made the two twenty somethings into millionaires. Throughout the years, subsequent models that improved on the speed and design of the Apple II were released. With these improvements came additional products: software, external drives and printers, to name a few. By 1983, the Apple IIe was introduced, which would become Apple’s most popular and best-selling of all models. In the ‘80s and ‘90s, Apple computers became computing standard for elementary schools. By the time the Apple II line became defunct, more than 2 million Apple IIs had been sold and home computers were gaining popularity. Apple Computers also changed its name simply to Apple to reflect its diversity of products. During this general timeframe, Woz was piloting a plane that stalled and crashed; he suffered some memory loss. He returned to Apple sporadically throughout the ensuing years but formally ended his full-time association with the company in 1987. Two new engineers were brought on board for two new project ideas: Jeff Raskin for the Macintosh computer model and Bill Atkinson for the more business-oriented Lisa computer. The Macintosh became a success; the Lisa did not. In 1991 Apple continued to build on its founders’ guiding principle—that the individual, not the mainframe, should be at the center of the computing universe (â€Å"Silicon Valley,† 2012). The company introduced a portable Mac, which was the predecessor of the modern laptop. In 1993 it launched the Newton, a personal digital assistant which let consumers compute without sitting at a desk. The end of the 1990s brought yet another breakthrough Apple computer—the iMac, which touted power, ease of use and esthetics. The iPod, a digital music player and the iPhone, a phone with Internet capabilities, are two of Apple’s newest immensely popular products. Steve Jobs died of cancer in October of 2011 after working and leading on and off at Apple throughout the years; Woz is 62 and currently spends his time as a writer, speaker, researcher and philanthropist. Tim Cook is the current CEO of Apple. On August 20, Apple officially became the most valuable company in history in terms of market capitalization (â€Å"Forbes,† 2012). Heading into the final hour of trading on the NASDAQ, the stock had risen more than two percent, giving the company a market cap of over $620 billion with shared trading over $662 apiece. The reason—speculation over its newest product release—the iPhone 5. Identification of the company’s internal strengths and weaknesses Strengths: †¢Product development. Doesnt invent the market, but its products set high standards for the market †¢Design and utility. Sleek, not clunky. For instance, the desktop computer is part of the screen, not a separate box with wires; the iPhone has very few buttons and feels nice in the hand. Products are easy to use, almost intuitive †¢Marketing. Clever and takes advantages of peoples frustrations with other hardware †¢Brand name †¢ Globally recognized †¢Rapid growth and high profits †¢ Pioneer of innovative and high-tech quality products such as iPod, iPhone and iPad †¢Strong Research Development department (9% of sales devoted to RD) †¢ Having the control of both its own hardware and software †¢ Having had a visionary, charismatic and innovative CEO like Steve Jobs †¢ Apple retail store experience allowing customers to use and experience Apple’s products †¢ Having a large segment of loyal customers †¢Sales of add-on products Highlighting of its products as the world’s greenest line-up of notebooks Weaknesses: †¢Very proprietary and controlling. Wont open the operating system to outsiders to develop hardware to work with the products, keeping hardware sales to itself. While this keeps design control inside and up to standards, it has hurt wide adaptation of its hardware, especially computers, where it has a relatively small market share. Apple has veto power over Apps sold †¢ The death of Steve Jobs and the absence of his leadership will be a weakness for Apple as they find ways to match his innovation †¢Not shareholder-friendly. Has abused option granting in the past and refuses to pay a dividend despite a huge (and growing) cash level, no debt, and plentiful free cash flow †¢The battery life of the products are seen as weak †¢ Failure of two products; First Apple TV launch and Mac Mini †¢ Decision to restrict the iPhone to a single network †¢ The lack of QWERTY keyboard in products like iPad and iPhone †¢ Low market share in comparison with HP, Dell, Acer, Lenova and Toshiba †¢ Apple products are highly priced, so it is hard to suit their target market Opportunities: †¢Loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers. †¢Has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built in purchasing base. †¢Move into other computer or media product spaces that are not served well. Can continue to design the standard-setter for those spaces. †¢A new version of Apple TV could take advantage of todays more highly developed Web. Threats: †¢Big ideas are easy to copy. Microsoft copied the graphical user interface, and even Linux has a version. The touchscreen interface is being used in other phones (e. g. Android). Apps are being developed for other smart phones and devices. †¢High-priced products. Apple priced itself out of the personal computer market, and that remains a problem. Other smartphones that look and behave similarly to the iPhone are less expensive. †¢Google is moving into Apples smartphone space by giving away the operating system, and it has announced that it will also be moving into the TV space. Both companies are well-funded, so any battle between the two could be long and ugly. Nature of external environment surrounding the company The industry grows and changes at an alarming pace. Every day there are new products that flood the market. New technology changes cell phones, laptops and new products are advertised every week. The major companies in the industry are Apple, Acer, Dell, and ‘Hewlett Packard’. In order for new companies to break into this market, they need to have a high entry barrier as well as a differentiated strategy from the existing companies. There is also a high learning curve with the customers getting accustomed to the new products. The existing brand names make the entry barrier very difficult to break into. Apple seems to be financially stable and healthy with weaknesses and threats that Apple has overcome and conquered in its past. The strengths show Apple’s foundation built upon a long line of unique products and branding, powerful research and development along with commanding marketing gurus that make Apple the powerhouse it has become today. Financially, the financial papers seem to be responsible and accountable with much thought put into Apple’s strategy. According to YCharts (June 30, 2012), Apple’s current ratio is 1. 71, which is slightly above book value. When you have a current ratio of 1, it means that your current assets are exactly the same as your current liabilities. â€Å"The current ratio measures a companys ability to pay short-term debts and other current liabilities by comparing current assets to current liabilities† (YCharts, 2007-2012, para. 1). Apple’s gross profit margin (sales-cost of goods sold/revenue) is 42. 81%, gross profit margin represents the percentage of each dollar of a companys revenue that is available to cover fixed costs after paying for the goods or services that were sold. With Apple seizing new opportunities every day, Apple will continue to dominate its markets for a long time to come and will remain fiscally responsible while continuing to make large profits, making it a wise decision to invest in the Apple organization. SWOT analysis It cannot be debated that Apple has many strengths. They should not, however, become complacent with their success and in order to maintain its competitive advantage, the company must constantly evaluate their internal and external operations and address its weaknesses and threats, as well as assess its strengths and use them appropriately. One of Apple’s current strengths is its brand recognition and strong brand image. Apple has effectively used this strength through product development. As Apple took the market by storm and was gaining momentum, it expanded its product offering. With each new product such as the iPhone and the iPad, consumers expected the same quality and ease of use as Apple’s preceding products as they had already established that position in the consumer mind. Apple also has an enviable position in the market place and in the minds of the financial world. Apple’s robust financial performance is strength as the growth in capital allows for continued growth. While reviewing the strengths, one must also consider the weaknesses. For example, Apple’s weaknesses can be demonstrated with the release of the iPhone 4 and the concerns over the antenna on the product and how it could affect the performance of the device. Product recalls can result in a damaged image and reputation which will affect sales. Recalls also result in warranty and other expenses. It is clear that Apple views the iPhone as a major opportunity. The iPhone leads the company in percentage of sales, and with he new release of the 4s, combined with additional service providers supporting the device, will continue to do so. The expanding tablet market and demand for mobile technology also makes the iPad market a big opportunity for Apple. Expanding in international markets is also a big opportunity for Apple. Despite its strengths and opportunities, Apple faces many threats. One major threat to the company’s iPhone growth is the rising popularity of Google’s Android. Critics and users alike have stated that the Android is comparable, if not superior, to the iPhone technology. This fierce competitor is sure to affect Apple’s market share. In conclusion, an overview of Apple’s SWOT allows us to break down current strengths, as well as weaknesses, opportunities and threats. This allows us to further analyze the company as a whole and is imperative when devising a corporate strategy. The kind of corporate level strategy the company is pursuing Apple’s corporate strategy is to focus on making the industries’ best products. They are a company that focuses on innovation, and also improvements on their existing products. They use the focused differentiation strategy, by making products that are exclusive, and fairly expensive. Not everyone can afford an Apple product. They focus on aligning their business strategy and their marketing strategy with product development. This is something that they do much better than their competitors, and this is a huge advantage for them. Apples target market is people who are willing to pay more for products with better user experience, people who like to have fun with technology, music enthusiasts and people who work with media and design professionals. They have done a good job by finding out which customer needs to satisfy. They have found out that these customers want a nice, beautiful and simple design and user input, and they have focused on programs that help photograph and edit both pictures and videos, as well as good music programs to both listen to and make music. To make these programs, they have to have to focus on innovation, and have programmers and designers that can make programs like thisthat are easy to use, beautiful to look at, and do what you expect them to do. The nature of the company’s business-level strategy Apple’s fundamental business model has not changed since it first began business in the late 1980s. Apple’s organizational strategy â€Å"think different† is to control the development and design of the hardware and software for all of its products. The company is focused on providing innovative products and solutions to consumers. Apple has a simple strategy of providing customers with the best products and experiences possible. Another strategy is offering exclusiveness of their products to certain providers and companies. This not only builds a strong working relationship, but also builds a strong want by consumers for Apple products. I think the most important strategy is their branding strategy. This includes making new products that supports a â€Å"digital hub† strategy. This is a concept where the products that Apple produces will function as a hub for digital devices such digital cameras, cell phones, etc. Apple focuses on the lifestyle of the customer which includes imagination, hopes, dreams, and many more attributes. They are committed to the customer (Apples branding strategy, 2011). Mission Statement Apple mission statement is as follows, â€Å"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices (Investor relations, 2011). † Steve Jobs stated that Apple’s â€Å"core value that the company believes, is people with passion can change the world for the better. † He stressed that value at its core is something that should never change despite the world changing around it. The company’s structure and control systems and how they match its strategy Apple’s first product, the Apple I, was vastly different from the Apple products of today. This first handmade computer kit was constructed by Apple co-founder Steve Wozniak. It lacked a graphic user interface (GUI), and buyers had to add their own keyboard and display. Co-founder Steve Jobs convinced Wozniak that it could be sold as a commercial product. In 1976 the Apple I was unveiled at the Home Brew Computer Club and put on sale for $666. 66. Jobs and Wozniak continued to create innovative products. Soon their new company, Apple Computer Inc. , had surpassed $1 million in sales. However, the mid-1980s saw some difficult times for Apple. In 1983 the company introduced the Apple Lisa for $10,000. The product flopped. In 1985 Steve Jobs was ousted after internal conflicts with the Apple CEO. Its computer products the Mac I and the Newton were not successful, and the company underwent several CEO changes. With declining stock prices, the future of Apple was in jeopardy. Steve Jobs returned to Apple in 1997 to try and save the struggling company. The return of Jobs introduced a new era for Apple. Jobs immediately began to change the company’s corporate culture. Before Jobs’ return, employees were more open about Apple projects. After he returned, Jobs instituted a â€Å"closed door† policy. Today Apple continues to remain vigilant in protecting its technology and ensuring that information remains proprietary. Jobs also created a more flattened organizational structure; rather than go through layers of management to address employees, he addressed them directly. Perhaps one of the most noticeable changes, however, was Apple’s expansion into new product lines within the electronics industry. In 2001 Apple launched the iPod—a portable music player that forever changed the music industry. The company also introduced iTunes, a type of â€Å"jukebox† software that allowed users to upload songs from CDs onto their Macs and then organize and manage their personalized song libraries. Two years later Apple introduced the iTunes Store, in which users could download millions of their favorite songs for $0. 99 each online. In 2007 Jobs announced that Apple Computer, Inc. would be re-named Apple Inc. This signified that Apple was no longer just a computer manufacturer but also a driver in consumer electronics. Some saw this as a shift away from computers toward consumer electronics such as Apple TV, iPods, iTunes, iPhones, and iPads. However, it may be more accurate to say that Apple is reinventing computers. With the introduction of tablet computers such as the iPad, Apple has begun to take market share away from its top competitors in the computer industry. Sales of desktops, laptops, and netbooks began to decline after tablet computers were introduced. Analysts believe that tablet computers will continue to grow at a rapid rate. Apple’s transition from a computer to a consumer electronics company is unprecedented—and hard to replicate. Although many can only speculate about why Apple succeeded so well, they tend to credit Steve Jobs’ remarkable leadership abilities, Apple’s highly skilled employees, and its strong corporate culture. Conclusion Today, Apple continues to lead the industry with their outstanding and ‘ award winning’ products and services. Apple is also credited with leading the digital media revolution with their iPod portable music and video players and iTunes online media store, creating the first sustainable music-downloading business model in history (Gershon, 2009, p. 367). The company has also entered the mobile phone industry with an altogether different business strategy known as† value innovation† with the iPhone. Value innovation focuses on making the competition irrelevant by opening up new and untapped markets, creating a leap in value for consumers. The iPhone is yet another product that has changed the way the industry defines new product standards and possibilities. With growing demand for high-quality, powerful, user-friendly, and cost effective products, Apple is undoubtedly the leader in terms of bringing these ideas to life. The company realizes that rather than publicly announcing product development plans years in advance, products are better received with an â€Å"awe† response if they are simply released when they’re finished as opposed to providing â€Å"beta† or â€Å"demo† versions to the public. This is an excellent strategy when the goal is to keep consumers eager for the latest products and asking, â€Å"What could they possibly improve next? †

Physician-Assisted Suicide Essay - I Want to Die -- Euthanasia Physici

Death and dying are a natural part of our lives. Not a day goes by that we do not take the chance of being run over by a car while running, being stabbed in a robbery, or being poisoned by bacteria in our food. In all of these cases, we have very little choice in deciding our fate. But what about those cases when we can do something to affect the dying process? What if we can decide whether we wish to live or die? For most of us, that is still uncharted territory, and just the thought of it chills us to the bone. Euthanasia is one such opportunity where a person can affect the dying process. It is not, as many people believe, a case of a physician killing a patient, but instead, a case where a patient who is facing a prolonged, painful, and, finally, terminal illness can make a conscious and reasoned choice to end his or her suffering early and in a dignified manner. It is the purpose of this paper to prove to you that euthanasia in the form of physician-assisted suicide (PAS) should be legalized. That a person facing a terminal illness should have the opportunity, and the right, to choose to die in a dignified manner when faced with a prolonged and terminal illness. That a physician should not be restrained in committing an act which might be in the best interest of a patient. And that if legalized, it would be possible to protect the patient's interests through regulation, and in effect, make euthanasia a perfectly safe choice for a patient. One of the reasons that the idea of euthanasia antagonizes people is that the mere thought of the word brings to mind pictures of WWII Nazi atrocities. There is a big difference, however, between what Nazi Germany considered euthanasia, and what proponents today con... ...however, we do not address these issues soon and attempt to solve them collectively, there will be a greater chance of something going wrong . Works Cited A Model State Act to Authorize and Regulate Physician-Assisted Suicide. http://www.efn.org/~ergo/mdlact.shtml 2 June 2007. Alcorn, Gay. "First Assisted Suicide Under Euthanasia Law." Sydney Morning Herald. 26 Sep. 1996. 2 June 2007. Helme, Tim. Proposals for a Euthanasia Procedure. http://www.islandnet.com/~deathnet/ergo.htm 28 Apr. 2007. Hoefler, James M. Deathright: Culture, Medicine, Politics, and Their Right to Die. With Brian E. Kamoie. U.S.: Westview, 2004. Misbin, Robert I., et al. "Physician Responsibility for Euthanasia." Euthanasia: The Good of the Patient, the Good of Society. Frederick: University Publishing Group, 2002.

Is a soliloquy a good way for us to know what is going on in a characters head? Essay

This essay will discuss soliloquies and how they are used. I want to show that a soliloquy is a good way to show us what is going on in the characters head, it gives us an insight into the characters mind and thoughts, and helps us identify the type of mind and character we are looking at. In this essay I will be referring to various Shakespearian plays, the main play I will be referring to is Macbeth. Macbeth is about a Scottish king who is corrupted by three witches. It is about dreams, beliefs, actions and consequences. I will be looking at what a soliloquy is and the way Shakespeare has used the soliloquies in Macbeth. I also want to look at the use of Shakespearean language and Imagery in Macbeth. Soliloquies are often used in Shakespeare’s plays. A soliloquy is when a character voices their thoughts when alone on stage. I have studied three different soliloquies from the play Macbeth. The first is taken from Act 1, scene V. The second soliloquy is taken from Act 1, scene VII. And the last soliloquy is taken from Act 2, scene I. These examples of the soliloquies we have used allow us to see what state of mind the character is in at certain parts of the play, also I think it allows us to see what type of person the character really is and understand them better. The first soliloquy is used as Duncan arrives at Macbeth’s castle, Lady Macbeth has already decided by this point that the only way Macbeth can become king of Scotland is if they kill Duncan. The soliloquy is her preparing herself for what she is about to do and also asking the spirits to give her the strength to do it. â€Å"The raven himself is hoarse That croaks the fatal entrance of Duncan Under my battlements. Come, you spirits Tha tends on mortal thoughts, unsex me here, And fil me from the crown to the toe top-full Of direst cruelty! Make thick my blood, Stop up th’ access and passage to remorse†¦Ã¢â‚¬  Act 1, Scene V In the opening lines of the soliloquy you can already see that Lady Macbeth is a strong-minded woman but believes that men are stronger than women and in order to complete her task she must be as strong as a man. Evidence for this is the lines ‘Come, you spirits Tha tends on mortal thoughts, unsex me here,’ Lady Macbeth is calling on the spirits to turn her into a man and make her strong. However I believe that Lady Macbeth was stronger and more determined than Macbeth. There is evidence in the other two soliloquies that Macbeth is in two minds about murdering Duncan. â€Å"†¦This even-handed justice Commends th’ingrediants of our poison’d chalice To our own lips. He’s here in double trust First as I am his kinsman and his subject, Strong both against the deed; and then as his host, Who should against his murderer shut the door, Not bear the knife myself†¦that his virtues Will plead like angels, trumpet tongu’d , against The deep damnation of his taking off†¦Ã¢â‚¬  Act 1, scene VII † †¦I go, and it is done: the bell invites me. Hear it not, Duncan, for it is knell That summons thee to Heaven, or to Hell† Act 2, scene I These examples show just how unstable the mind of Macbeth is. In Act 1, scene VII Macbeth is talking about how Duncan trusts him and how he should protect Duncan from harm, not be the one who kills him! This is shown in the lines ‘He’s here in double trust’ and ‘Who should against his murderer shut the door, Not bear the knife myself ‘. However in Act 2, scene I Macbeth is prepared to go through with the deed, no matter what the consequences are. From the soliloquies you can also see what the character is like. It is in my opinion that Macbeth is compassionate to his friend and does not want to hurt him, however he is also over come with greed. He wants the wealth and power that comes with being king and will, perhaps, do anything to get it if prompted. These two views make his mind unstable and weak so that it can be manipulated by Lady Macbeth. I believe that lady Macbeth is an evil woman who will do anything to get what she wants. An example of this is part of a conversation that Lady Macbeth had with Macbeth when she thinks that he will not kill Duncan â€Å"I have given suck, and know How tender ‘t is to love the babe that milks me: I would, while it was smiling in my face, Have plucked the nipple from his boneless gums, And dash’d the brains out, had I so sworn as you Have done to this.† Act 1, Scene VII What she is saying in this quote is that she would take a baby that was feeding from her and kill it in the most horrific way if Macbeth wanted her to. I think only a truly evil woman can say this and mean it, only an evil woman would kill her baby. Shakespeare used various images through out this play. Both in Lady Macbeth’s soliloquy and Macbeth’s soliloquies there are strong witchcraft, nature and baby images. I think the strongest images in the soliloquies are the baby images. I believe that these worked the best because people generally have strong feelings no babies, especially if the baby is being harmed in some way. A baby can also be used as a symbol of innocence; a child looks at the world with innocence in their eyes. It is in my opinion that Shakespeare used the images of a baby for several reasons. The first reason is to get the audience emotionally involved in the play, if they see an image of a baby being hurt then they are going to dislike that particular character, however if the image is a good image of a baby then the audience are less likely to dislike that character. And the second way is to show the differences and similarities between Macbeth and Lady Macbeth. When Macbeth uses an image of a baby it is filled with compassion and love, however when Lady Macbeth uses the image of babies it is filled with greed and cruelty. I believe this because of certain lines used through out the soliloquies. In Act 1, Scene VII Macbeth quotes ‘And Pity, like a newborn babe,’ Macbeth uses a baby as a symbol of innocence to gain pity from the audience. In Act 1, Scene VII Lady Macbeth tells Macbeth ‘I have given suck, and know how tender’t is to love the babe that milks me: I would, while it was smiling in my face, Have plucked my nipple from his boneless gums, And dash’d the brains out,’ This is filled with hatred which she is using to pressurise Macbeth into killing Duncan. It also shows that they think in similar ways even though they have different views. As Shakespeare was writing for an English audience Macbeth is very pro English, anti Scottish. It is a Scottish thane, who is easily corrupted by promises of power and fortune who becomes King and it is an English army, which over throws the evil Scottish king and restores peace throughout the land. I believe that soliloquies are a good way to know what is going on in a characters head. It allows us to know what they are thinking and feeling through out the play. With out soliloquies we would have to rely on facial expressions to know what the character is thinking. If we did this then I believe that plays and theatre would not be as popular as they are and the works of Shakespeare such as Twelfth night, Romeo and Juliet, Midsummer’s night dream and Hamlet would never have become the classics that they are.

Critical Reflection

Reflection is one of the most important parts of any forms of learning, and is a great tool to be used to allow for greater learning. Reflection whether being a student at primary school, a university student or a member of the workforce has an effect on constructing knowledge about a person and the world around them. It is a vital part of any learning experience and will form the backbone in the transformation from study to application in a field. Reflection can be defined as ‘taking a look back’ on experiences in most contexts, and looking back at the experience analysing and learning from it so therefore ‘constructing the knowledge’ and making the person more knowledgeable and informed. Critical Reflection is â€Å"the process of analysing, reconsidering and questioning experiences within a broad context of issues (e. g. , issues related to social justice, curriculum development, learning theories, politics, culture, or use of technology). [(Wertenbroch & Nabeth, 2000)] People learn by engaging in experiences that allow them utilise their senses and interact with a subject matter. In addition to this interaction, reflection allows for one to link a recent experience with an interrelated mental experience which allows for the development of ‘higher order thinking skills’. [Dewey (1933)] Many philosophers consider Dewey the contemporary inventor of reflection, as most of his ideas stem f rom those of many famous philosophers from the likes of Aristotle, Confucius and Plato.  Read also Critical appreciation of the poem â€Å"Old Ladies’ Home†. Critical Reflection In an article by Jack Mezirow (‘How Critical Reflection triggers Transformative Learning’) he states that â€Å"Critical reflection involves a critique of the presuppositions on which our beliefs have been built. Learning may be defined as ‘the process of making a new or revised interpretation of the meaning of an experience, which guides subsequent understanding, appreciation and action’. He implies by this statement that not just having an experience will somebody just learn from that but also reflecting on the experience and appreciating and understanding the experience in order to reap the full benefits of learning it. (Murray, Kujundzic, 2005) define four activities that are central to critical reflection. These are oâ€Å"Assumption analysis† – This is step number one and involves a person to think in such a way that it challenges how they perceive certain cultural and social values and practices in order to see here impact on their daily lives oâ€Å"Contextual awareness† – Which highlights the social and personal significance of historic and cultural contexts. oâ€Å"Imaginative speculation† – Thinking of other ways to go about usual practices to challenge the current ways of knowledge. oâ€Å"Reflective scepticism† – The interaction of all of the three above mentioned activities, and the ability to think about the subject at hand in order to determine an action or viability of a matter.

The Masque of the Red Death Room meanings

The Masque of the Red Death Room meanings Free Online Research Papers â€Å"The Masque of the Red Death† By Edgar Allen Poe is a story with so many meanings. Not only is this short story written by an amazing writer. Poe uses many literary elements such as very descriptive settings, and a very eerie tone. His setting is an age when the â€Å"Red Death† is taking over the country. There is a Prince Prospero, who invites all of his friends to come and live lavishly in his castle-like abbey, and him and his friends live lavishly for several months, avoiding the â€Å"Red Death†. The imagery Poe uses to describe the disease is incredible. Here is a description of the symptoms, as Poe show them, â€Å"There were sharp pains, and sudden dizziness, ant then profuse bleeding at the pores with dissolution, the scarlet stains upon the body and especially the face of the victim were the pest ban which shut him out from the aid and from the sympathy of his fellow men. And the whole seizure, progress, and termination of the disease were inci dents of half an hour.† Imagery this vivid makes one feel as if they are watching someone o through the experience. This all helps the tone of the story as being a very eerie and horrific tone. All of these things are used to support eh allegorical meaning as well as the theme of Poe’s â€Å"The Masque of the Red Death†. The number seven is used in this story as a reference to the seven deadly sins. This use of the number seven is displayed in the seven rooms that Prince Prospero has in his â€Å"castle† each room was a different color, one was black and red, another room was purple, violet, green, blue, orange, and white. The rooms all of the guests went into except for the seventh, the black and red room. These colors represent two things, the times of day and with them their corresponding stages of life. The first room, the blue room, represents the freshness of a new day or birth. The second room; the purple room represents being a baby. The green room represents midday, when the sun is shining and the grass is green and when you are growing in life. The fourth room, orange represents the sun being up just hanging out. The fifth room, the white room represents midday when the sun is highest and blinding and your life is midway through. The sixth room, violet represents violet, as the s un starts to set, and the last room, the black and red room represents death as life ends. In each room there is also a torch when everyone dies at the end of the story all of the torches go out, showing how they all symbolized life, and then death. As well as in the black room there was an ebony clock described, as, â€Å"in this apartment, also there stood against the western wall a gigantic clock of ebony Its pendulum swung to and fro with a dull, heavy, monotonous clang; and when minute hand made the circuit of the face, and the hour was to be stricken, there came from the brazen lungs of the clock a sound which was clear and loud and deep and exceedingly musical, but of such a peculiar a note and emphasis that, at each lapse of an hour, the musicians of the orchestra were constrained to pause momentarily in their performance to hearken to the sound; and thus the waltzers perforce ceased their evolutions; and there was a brief disconcert of the whole gay company.† This c lock symbolized the death to come to all of the peoples at the party. This was shown in the end of the story when said, â€Å"And the life of the ebony clock went out with that of the last of the gay. And the flames of the tripods expired.† Some of the above things that show the allegorical meanings of Edgar Allen Poe’s â€Å"The Masque of the Red Death,† are just a few key things in the story out of many more things that have multiple meanings. Poe wrote an amazing story with so much meaning packed into only a few pages. His imagery and settings make one feel as if they are inside this little short story with so many meanings. Research Papers on The Masque of the Red Death Room meaningsHarry Potter and the Deathly Hallows EssayMind TravelPersonal Experience with Teen PregnancyNever Been Kicked Out of a Place This Nice19 Century Society: A Deeply Divided EraCapital PunishmentWhere Wild and West MeetHonest Iagos Truth through DeceptionAnalysis Of A Cosmetics AdvertisementHip-Hop is Art

Essay on Morality and Ethics in Corporate World (Sample)

Essay on Morality and Ethics in Corporate World (Sample) Essay on Morality and Ethics in Corporate World In the corporate world, there is a large group of people who are hired to perform their skills and responsibilities as employees and investors. There are rules and policies that are indicated from the contract that has been drafted and applied by the corporate world in order to ensure that the quality of ethical responsibilities is followed. Discipline is important in the corporate world because it values the trust and the dignity of every employee to ensure that their services and product campaign are essential to value the cooperation of the target markets. In this case, it enhances the credibility of each employee to essential render their service efficiently and accurately to prevent any conflicting interests that might challenge the productivity of the corporate world. The principle of morality in the corporate world is valued by the influence of a firm leadership application; it is valued by managers and a head of a company. The reason behind is that leaders have the authority to apply their styles towards their employees to prevent any risks or hazards caused by ineffective skill management to a certain function or operation. During training, moral values are always insinuated by the training officers of the company because every employee should be responsible with their actions when rendering their service to the operating institution. As a result, the influence of an effective management procedure enhances the credibility of the institution to improve its values and trust with their target markets to establish an efficient way of promoting their professionalism. In the corporate world, the value of personal and professional ethics plays an important role to promote the essentials of morality towards other stakeholders. A productive corporate world is sustained by an effective and aggressive leader by leading change to the stakeholders to move in an upward trend, indicating an improvement with the assets and investments of the company. It is a strategic campaign to bolster the fundamentals of the company’s marketing values and interest. The result of having an effective leadership moves the company forward by means of generating an increased revenue status that improves credibility in the corporate world. This means that having an effective leadership generates a positive change within the corporate structure of the company. Respecting the house rules as well as the provisions provided by either national or international regulating agencies engages in a harmonious corporate structure to protect and safeguard that interest of the public. The ethical consideration of the corporate world is adapting to diversity applicable towards employees and consumers. In the corporate world, basic human rights are always waived to all stakeholders because it values the integrity of every human being while transacting and rendering the services of the institution. This involves respecting the race, the gender, sexual orientation, ethnicity, social class, educational attainment, and age. In this case, the corporate world values the integrity of every individual by means of preventing actions against racism, hate speech, and discrimination of any actions made by its employees or a company. Respecting the rights of anyone is a major goal of the corporate world to sustain and implement its morality and ethical values. At the end of the day, a company influences the interest as well as productivity by means of engaging in a humane way of operating the company to both local and international markets (Churchland, 2011). Reference Churchland, Patricia Smith (2011).  Braintrust: What Neuroscience Tells Us About Morality. Princeton University Press. pp.  7–9.  ISBN  978-0-691-13703-2.